Job Description
Job Summary
• Premidis Nigeria Limited is seeking a hands-on, field-driven Marketing Manager with proven customer-based and trade marketing experience in the bitters, whiskey, and spirits industry.
• The successful candidate must have worked with IDeaL Company or a recognized Bitters/Whiskey brand and must already possess strong distributor and trade relationships across Ibadan, Lagos, and Ogun State.
Core Responsibilities (Non-Negotiable)
• Execute trade and customer-based marketing strategies for bitters, whiskey, gin, and beer brands.
• Drive bar activations, tastings, promotions, and in-market brand visibility.
• Build, manage, and expand relationships with key distributors, wholesalers, bars, clubs, hotels, and retail outlets.
• Work closely with the Sales team to achieve distribution growth and volume targets.
• Ensure brand visibility, compliance, and execution standards across all assigned territories.
• Conduct regular field visits and submit weekly marketing and market intelligence reports.
• Manage marketing budgets with strict ROI accountability.
Performance Indicators (KPIs)
• Distribution expansion and outlet coverage
• Sales uplift attributable to marketing activities
• Effectiveness of market activations
• Distributor engagement and performance
• Brand visibility across key outlets
Mandatory Requirements (Strict Screening Criteria)
• Bachelor’s Degree in Marketing, Business Administration, or related field.
• Minimum of 5–8 years’ experience in beverage, spirits, bitters, or whiskey marketing.
• Must have worked with IDeaL Company OR a Bitters or Whiskey company (herbal bitters or spirits brands).
• Existing distributor network within Ibadan, Lagos, and Ogun State (mandatory).
• Proven trade/customer marketing experience with strong field execution.
• Deep understanding of bitters and whiskey market dynamics.
• Willingness to travel extensively within assigned regions.
• Highly target-driven, self-motivated, and able to work with minimal supervision.
Key Skills Required:
• Trade & Distributor Marketing
• Bitters & Whiskey Category Expertise
• Brand Activation & Field Execution
• Negotiation & Relationship Management
• Market Intelligence & Competitive Analysis