Job Description
DUTIES & RESPONSIBILITIES
Develop webpages, landing pages, microsite, Apps etc. for digital marketing campaigns in line with defined brand guidelines
Perform routine troubleshooting of the website and resolve identified issues
Conduct routine test on website content to ensure clear display and fast page loading times.
Advise and implement necessary website security standards.
Develop reports for relevant stakeholders describing usage rates and engagement levels
Resolve reported content issues
Resolve all issues identified from Crawling Information tool and fix all broken links
Upload and remove digital content on website as required
Maintain and manage webmaster software and ensure all updates and renewals are done in a timely manner
Identify and recommend improvement opportunities for FirstBank’s website
Regular site audits and vulnerability checks
Ensure relevant tools for optimizing sites are deployed are used, also ensure search engines show bank owned sites for selected queries.
Manage internal and external link details to ensure a good amount of links are pointing to bank owned sites (backlinks) for listing on top of the search results.
Work with agencies to execute and optimize paid search campaigns
Support in campaign planning
Perform A/B test for landing pages, messaging and multiple user experiences
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Support SSA Markets on website related issues
JOB REQUIREMENTS
Education
Graduate degree in Marketing, Social Sciences and/or Information Technology or related discipline
Digital Marketing certification will be an added advantage
Professional certifications in related field
Experience
4 – 7 years’ experience in webmaster function
Experience in marketing communications with at least 2 years’ experience in digital marketing, brand advertising and/or consumer goods marketing.
Experience in financial services, product management and investment banking/asset management will be an added advantage
Certification in related field is an added advantage such as Amazon Web Services (AWS), Certified Internet Webmaster (CIW), Java Script Specialist
Work experience in a Digital Lab, FCMG, Telecommunication, IT industry will be an added advantage