Job Description
Key Responsibilities
Digital Marketing & Lead Generation:
• Plan, execute, and optimize digital campaigns across SEO, SEM, social media, email, and display networks.
• Manage and grow the company’s online presence website, LinkedIn, Google Business, Meta platforms, etc..
• Create compelling digital content posts, ads, videos editing and production, newsletters tailored to target audiences.
• Drive inbound lead generation campaigns aligned with product offerings.
Sales & Deal Closure:
• Engage with leads generated through digital channels, qualify prospects, and close deals.
• Manage the digital sales pipeline, ensuring timely follow-up and conversion.
• Collaborate with the Business Development team to align digital sales with field activities.
• Meet and exceed assigned monthly and quarterly sales targets.
Customer Engagement & CRM Integration:
• Capture and update customer data in the CRM system for effective tracking.
• Nurture relationships with prospects and customers through personalized digital touch points.
• Provide excellent pre- and post-sales support via digital communication channels.
Analytics & Performance Tracking:
• Monitor and report performance of digital marketing and sales activities.
• Track KPIs including reach, engagement, leads generated, conversion rates, and revenue closed.
• Provide insights and recommendations to improve campaign ROI and sales efficiency.
Key Performance Indicators KPIs
• Number of qualified leads generated via digital channels.
• Conversion rate of leads to sales.
• Monthly/quarterly revenue achieved from digital channels.
• Engagement growth across social media and website.
• Customer satisfaction and retention from digital touch points.
Qualifications & Skills
• Bachelor’s Degree in Marketing, Business, Communications, or related field.
• 2 – 4 years’ proven experience in digital marketing and sales B2B preferred.
• Strong knowledge of digital marketing tools SEO, Google Ads, Meta Business Suite, LinkedIn Ads, email automation.
• Track record of achieving and exceeding sales targets.
• Proficiency with CRM systems and digital sales tools.
• Excellent communication, negotiation, and customer engagement skills.
• Creative, analytical, and performance-oriented mindset.