LAG Marketing Coordinator

Lagos Full-time Undisclosed
Job Description
Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

1. External and Client Marketing
• Build mini go-to-market plans for priority accounts (Account-Based Marketing) to support local business development and client growth
• Shape and drive mini campaigns (insight notes, partner emails, targeted LinkedIn activity) tied to ABM and practice area priorities
• Develop best-in-class client communications, presentations, and outreach materials
• Conduct market and competitive analysis, tracking ROI and performance of campaigns
• Drive brand coherence across client materials, social media, and public communications

2. Thought Leadership and Content
• Coordinate quarterly content sprints with Partners and PLs to generate impactful, locally relevant insight pieces
• Support executive positioning for senior leaders – ghostwriting, media placement, speaking engagements, and digital amplification
• Manage content production across channels, ensuring tone, visuals, and storytelling align with BCG’s brand

3. Events and Communities
• Lead concepting and execution of high-impact client roundtables, and flagship events in Lagos
• Partner with leadership to curate themes, manage outreach, and coordinate delivery and follow-up
• Support alumni engagement and thought leadership-driven community building

4. Media and Influence
• Build and sustain strong relationships with Nigeria’s top-tier media and creator community.
• Drive earned and paid media ROI, securing high-value exposure for BCG’s leaders and insights.
• Oversee crisis communication readiness in coordination with regional and global teams.

5. Measurement and Operations
• Track and analyze marketing performance to inform ongoing strategy.
• Manage CRM data hygiene, campaign reporting, and vendor relationships.
• Ensure budget discipline and marketing operations excellence.

What You'll Bring
• Minimum 4 years’ experience in B2B/professional services marketing (consulting, banking, Big Tech, PE, or leading PR/brand agencies).
• Strong writing, strategy, and production skills
• Deep fluency with Nigeria’s business, media, and digital ecosystem.
• Hands-on familiarity with LinkedIn Campaign Manager, CRM systems, and creative tools (Canva, Adobe Suite, etc).
• Proven ability to manage complex projects and influence senior stakeholders.

Who You'll Work With

Reporting to the Africa Director of Marketing and Communications and partnering with the Nigeria Office Leadership Team, the Coordinator will define and execute focused, high-impact marketing strategies that combine BCG’s global excellence with local relevance.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

BCG is an E - Verify Employer. Click here for more information on E-Verify.
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Job Snapshot
  • Posted: Feb 01, 2026
  • Job Type: Full-time
  • Location: Lagos
  • Source: External