Job Description
We are looking for a Marketer.
Responsibilities :
• Establish marketing goals to ensure share of market and profitability of services.
• Goals include: driving awareness, driving sales target, and influencing public opinion through PR and influencer relations. In addition, to continuously supporting and promoting the company brand, attracting clients and social followers, empowering sales with relevant content to prospects.
• Develop and executes marketing (traditional & digital) plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.
• Plan, direct, and coordinate the marketing of the company's services
• Craft and maintain the company brand, including messaging, tone, and design
• Research, analyze, and monitor financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
• Plan and oversee the organization's advertising and promotional activities including print and electronic.
• Work with writers and artists and oversee copywriting, design, layout, and production of promotional materials.
• Develop and recommend pricing strategy for new and on-going projects which will result in the greatest share of the market over the long run.
• Achieve satisfactory profit/loss ratio and share of market performance in relation to pre-set standards and to general and specific trends within the industry and the economy.
• Ensure effective control of marketing results and implement corrective actions. to be certain that the achievement of marketing objectives is within designated budgets.
• Evaluate market reactions to advertising programs, merchandising policy, brand packaging and formulation to ensure the timely adjustment of marketing strategy and plan to meet changing market and competitive conditions.
• Recommend changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities.
• Conduct marketing surveys on current and new project concepts.
• Prepare marketing activity reports