Job Description
CareerBuddy connects African talent with global opportunities through four core services: Recruitment, Outsourcing/EOR, Media, and Executive Ghostwriting. We're a growing company and need a driven marketer who can help us build a consistent, qualified pipeline across all product lines.
We're looking for a Growth & Demand Marketing Specialist to own lead generation and demand creation across our four products. This isn't a "brand awareness" role; it's a revenue-accountability role that sits within Sales. You'll be measured on one thing above all else: qualified leads that convert to revenue.
Our 2025 data showed that 70% of our recruitment revenue came from repeat clients. That's a strength, but also a risk. We need someone who can systematically generate new business opportunities while nurturing existing relationships into expanded engagements.
You'll work directly with Sales Executives, not in a silo. When they're struggling to fill the pipeline, that's your problem too.
What You'll Own...
Lead Generation (Primary Focus)
• Build and execute inbound campaigns across content, SEO, paid media, email, and social that generate qualified leads for each product line
• Own monthly lead targets by product: Recruitment, Outsourcing/EOR, Media, and Executive Ghostwriting
• Create and manage lead scoring criteria with Sales to ensure marketing-qualified leads actually convert
• Track attribution rigorously—know exactly which channels and campaigns drive revenue, not just clicks
Demand Creation
• Develop campaigns targeting specific verticals showing strong signals: Fintech/Financial Services, Marketing & PR Agencies, and Real Estate
• Support outbound efforts through targeted account-based campaigns, event activations, and partnership marketing
• Build nurture sequences that keep prospects engaged through longer sales cycles (especially for Recruitment and Outsourcing)
Sales Enablement
• Create sales collateral, case studies, and proof points that help Sales close faster
• Brief Sales on campaign launches so they're prepared for inbound inquiries
• Participate in weekly Sales pipeline reviews to understand what's converting and what's stalling
Reporting & Optimization
• Report weekly on lead volume, lead quality, and conversion rates by product
• Run A/B tests continuously and double down on what works
• Maintain clean data in CRM and marketing automation tools
What Success Looks Like...
Monthly Metrics:
• Qualified leads generated per product (specific targets set quarterly)
• Lead-to-SQL conversion rate ≥25%
• Sales acceptance rate of marketing-qualified leads ≥70%
• Marketing-sourced pipeline contribution ≥30% of total
Quarterly Metrics:
• Marketing-sourced revenue by product
• Cost per qualified lead by channel
• New client acquisition from marketing-sourced leads
Must Have:
• 3+ years in demand generation, growth marketing, or performance marketing
• Proven track record of generating B2B leads that converted to revenue (show us the numbers)
• Strong inbound marketing execution: content marketing, SEO, email marketing, LinkedIn
• Experience with CRM and marketing automation
• Comfort with data; you should be able to build dashboards and extract insights without hand-holding
• Experience working closely with Sales teams, not just handing off leads
Strong Preference For:
• Experience in marketing professional services
• Content strategy and production skills
• Paid media management (LinkedIn Ads, Google Ads)
• Experience with account-based marketing
• Understanding of the African tech/startup ecosystem
The Right Mindset:
• You care about revenue, not vanity metrics
• You move fast and iterate; we don't have time for six-month campaign builds
• You're comfortable being held to numbers
• You take ownership when things don't work and fix them quickly
The goodies...
• Competitive salary with performance-based bonuses tied to pipeline contribution
• Direct visibility to leadership; your work impacts company revenue directly
• Opportunity to build marketing systems from the ground up
• Fast-moving environment where results matter more than tenure