Job Description
Our client is looking for a creative and results-driven Remote Social Media Marketing Manager to lead their online presence and engagement strategies. This fully remote role requires a deep understanding of social media platforms, content creation, community management, and digital advertising. You will be responsible for developing and executing innovative social media campaigns to drive brand awareness, engagement, and conversions. This is an exciting opportunity to shape our client's brand narrative across key digital channels from anywhere in the world.
Key Responsibilities:
Develop and implement comprehensive social media strategies aligned with marketing goals. Create, curate, and manage engaging and high-quality content (text, images, video) for all social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok). Plan and execute paid social media advertising campaigns, optimizing for performance and ROI. Monitor social media channels for trends, conversations, and engagement opportunities. Respond to comments, messages, and reviews in a timely and professional manner, fostering a positive community environment. Analyze social media metrics and performance data, providing regular reports with insights and recommendations for improvement. Stay up-to-date with the latest social media trends, tools, and best practices. Collaborate with marketing, sales, and product teams to ensure brand consistency and campaign alignment. Manage social media posting schedules and content calendars. Identify and engage with influencers and brand advocates. Develop and maintain brand voice and tone across all social media communications. Conduct A/B testing on different content and ad creatives to optimize campaign results. Monitor competitor social media activities.
Qualifications:
Proven work experience as a Social Media Manager or similar role, with a strong portfolio of successful campaigns. In-depth knowledge of major social media platforms and their respective audiences. Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social). Proficiency in creating visually appealing content, including basic graphic design and video editing skills. Strong understanding of SEO, keyword research, and Google Analytics. Experience with paid social media advertising (Facebook Ads, Instagram Ads, etc.). Excellent copywriting, editing, and communication skills. Ability to analyze data and translate insights into actionable strategies. Strong organizational skills and ability to manage multiple projects simultaneously. Creative mindset with a passion for digital marketing and e-commerce. Bachelor's degree in Marketing, Communications, or a related field is preferred. Must be a self-starter with the ability to work independently in a remote setting.
This is a fully remote, full-time position offering significant flexibility. We are seeking a dynamic individual who can drive impactful social media strategies for our client, with an understanding of markets relevant to **Calabar, Cross River, NG**, while executing on a global scale. Join our client and be at the forefront of their digital marketing efforts.