Job Description
Nigeria
Marketing
On-site
Experienced Professionals
ABOUT THE ROLE
As a Marketing Assets Lead, you will be responsible for the end-to-end management, governance, and deployment of marketing assets and point-of-sale merchandising materials across Nigeria. You will ensure that marketing assets are strategically planned, efficiently deployed, and fully tracked to support commercial priorities and brand performance.
This role plays a critical part in driving execution excellence by providing visibility into asset usage, optimizing deployment effectiveness, and ensuring high-quality merchandising standards across all regions. You will work closely with trade marketing, sales, supply chain, finance, and external partners to enable seamless asset availability and impactful market execution.
IS THIS YOU?
• 5–7 years of proven experience in trade marketing, marketing operations, asset management, supply chain, finance, or audit roles within an FMCG or consumer goods environment.
• Strong understanding of POSM strategy, merchandising execution, and asset lifecycle management.
• Hands-on experience managing inventory systems, preferably SAP or similar tools.
• Strong analytical mindset with the ability to translate data into deployment and optimization decisions.
• Excellent planning, coordination, and project management capabilities.
• Proven ability to collaborate across cross-functional teams and influence without direct authority.
• Highly organized, detail-oriented, and process-driven, with a continuous improvement mindset.
• Strong communication skills with the ability to provide clear reporting and insights at multiple levels.
YOUR KEY RESPONSIBILITIES
• Manage and maintain accurate stock levels of all marketing assets and POS materials across all regions.
• Ensure high-quality standards for all merchandising materials, including branding consistency and durability.
• Implement and enforce governance protocols for asset usage, replenishment, tracking, and lifecycle management.
• Conduct periodic audits of asset stores nationwide to validate inventory accuracy, condition, and usage.
• Serve as the central point of visibility for asset location, quantity, movement, and associated costs.
• Collaborate with Data Insights & Analytics teams to identify high-potential outlets and priorities POS deployment.
• Define, execute, and optimize deployment plans aligned with commercial priorities and performance gaps.
• Coordinate with supply chain, warehousing, vendors, and field teams to ensure timely and cost-effective distribution.
• Track delivery timelines, asset movement, deployment effectiveness, and regional coverage.
• Support sales activations, campaigns, excursions, and executional initiatives with effective asset availability.
• Provide regular reporting on asset utilization, deployment ROI, cost tracking, and efficiency opportunities.
• Identify obsolete or underutilized assets and recommend redistribution or decommissioning actions.
• Drive continuous improvement initiatives and share best practices across regions and warehouses.
ABOUT COCA-COLA HBC
We are a growth company. We, at Coca-Cola HBC have intense passion for growing and winning together. We are deeply dedicated to constantly nurturing individual, team and company growth by unlocking our true potential. Potential that translates into winning results and wider positive impact by our high-performance mindset inspired by our vision of Being the Leading 24/7 Beverage partner. Our people are the nucleus of our success. Customer First is the epicenter of our focus where We over I reflect our team DNA in how we Deliver Sustainably powered by a relentless drive to Make it Simple whatever we decide to do. If you’re ready to discover and Open Up Your Potential, as part of a cohesive restless team that always wants to raise the bar and lead, join us at Coca-Cola HBC.
We Play to Grow and Win — do you?
Benefits
Development opportunities
Equal opportunity employer
IT Equipment
Learning programs
Wellbeing program