Job Description
To provide data-driven insights through the integration of AI-driven analytics and customer behaviour modelling, supporting the marketing team in predicting trends and measuring the impact of all digital campaigns.
Job Details
Advanced Analytics
• Integrate AI-driven tools to analyze complex and historical datasets to forecast campaign outcomes for new product launches and predict customer trends.
Performance Reporting
• Develop and maintain real-time dashboards that track campaign performance, attribution, and ROI across all business lines Yield, Checkout, etc., and how they measure against business objectives.
Customer Behaviour Insight
• Analyze the customer journey to identify friction points and opportunities for engagement or cross-selling opportunities.
Attribution Modelling & Quality
• Ensure 100% accuracy in campaign attribution and audit the quality of results coming from the top-of-funnel.
Process Efficiency
• Automate data collection processes to improve stakeholder management, strategic decision-making and shorter cycle times for marketing reports.
Requirements
• Bachelor’s degree in Data Science, Statistics, Economics, or related quantitative field.
• 3–5 years of experience in data analytics, preferably within a marketing or fintech environmen
COMPETENCIES REQUIREMENTS:
• Data Visualization Tableau/PowerBI, SQL, Python/R, AI-driven analytics tools, Attribution modeling, Predictive modeling..