Job Description
We are seeking a results-driven Chief Marketing Officer (CMO) to lead and execute our marketing strategy, grow our user base, and strengthen Nigeria Markt’s brand presence nationwide.
You will be responsible for creating and managing campaigns that drive platform adoption while building a recognizable and trusted marketplace brand.
Key Responsibilities
• Develop and execute integrated marketing campaigns to increase brand awareness and platform usage.
• Drive user acquisition for buyers and sellers using digital marketing channels including social media, SEO, content marketing, email campaigns, and paid advertising.
• Manage and grow Nigeria Markt’s social media pages with compelling content and community engagement.
• Work closely with product and customer support teams to ensure campaigns align with user needs.
• Track and analyze campaign performance using marketing analytics tools and provide data-driven recommendations.
• Build partnerships with influencers, affiliates, and community promoters to expand audience reach.
• Maintain consistency in brand messaging across all marketing touchpoints.
• Plan promotions, referral programs, and grassroots marketing activities.
• Manage marketing budgets effectively to maximize ROI.