Head of Marketing

Job Summary
• The Head of Marketing is responsible for developing and executing strategic marketing initiatives to drive customer acquisition, product adoption, brand visibility, and business growth for the bank.
• The role focuses on promoting financial products and services to target segments such as SMEs, traders, salary earners, and low-income individuals while ensuring alignment with regulatory standards and the bank’s growth objectives.

Key Responsibilities
• Develop and implement a comprehensive marketing strategy aligned with the bank’s business goals.
• Monitor market trends, customer needs, and competitor activities.
• Conduct market research and competitor analysis to identify opportunities and trends
• Prepare and manage the annual marketing budget and ensure optimal resource utilization.
• Oversee the development of marketing materials, brochures, and promotional content.
• Support branch and sales teams with lead generation and marketing initiatives.
• Lead and develop the marketing team.
• Set KPIs and monitor the effectiveness of marketing activities.
• Prepare periodic reports on marketing performance, ROI, and brand impact for management.
• Collaborate with sales, product, operations, and branch teams to drive business growth.

Qualifications & Experience
• Bachelor’s degree in Marketing, Business Administration, Marketing or related field
• 8–10 years’ experience in marketing, with at least 3–5 years in a leadership role.
• Experience in banking, microfinance, fintech, or financial services is highly preferred. Skills & Competencies
• Strategic thinking and execution
• Strong leadership and team management skills
• Excellent communication and interpersonal skills
• Strong understanding of customer-focused marketing.