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Job descriptions & requirements
Role Summary
A Gaming Company is seeking a high-caliber Head of Growth & Marketing to lead our aggressive expansion in the iGaming sector. This is a high-stakes, data-centric role. You will be responsible for a 7-figure monthly budget, and your success will be measured by Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS). We are not looking for a creative enthusiast; we are looking for a commercial strategist.
Key Responsibilities
• Full-Funnel Management: Optimize the entire user journey, from initial ad click (Top of Funnel) to first deposit (Bottom of Funnel).
• Performance Media Buying: Directly oversee and optimize paid spend across Meta, Google Ads, and Programmatic networks.
• Data Attribution: Implement and manage tracking to ensure every Naira spent is attributed to a specific user acquisition.
• Influencer & Affiliate Strategy: Manage high-impact influencer partnerships with a focus on CPA (Cost Per Acquisition), not just "likes" or "views."
• Budget & ROI Ownership: Manage 7-figure advertising budgets with a primary focus on achieving a positive ROAS and scaling the user base.
Requirements
Requirements.
• Experience: Minimum 4-6 years in a high-growth marketing environment (iGaming, FinTech, or FMCG preferred).
• Technical Stack: Hands-on experience with Google Analytics 4 (GA4), AppsFlyer/Adjust (Attribution), and Meta Ads Manager.
• Analytical Rigour: Ability to build performance dashboards and present data-backed growth projections to the MD.
• Strategic Leadership: Proven ability to lead cross-functional teams (Product, Design, and CRM) to hit aggressive monthly targets.