Job Description
Our client, a prestigious name in the Beauty & Wellness industry, is looking for a passionate and strategic Senior Product Marketing Manager with specialized expertise in skincare to join their dynamic team. This hybrid role offers the opportunity to shape the marketing vision for innovative skincare products, driving their success from concept to consumer. You will be responsible for developing and executing comprehensive product marketing strategies, including go-to-market plans, positioning, messaging, and promotional campaigns. This involves conducting thorough market research, identifying target audience needs, and analyzing competitive landscapes to uncover unique selling propositions. You will collaborate closely with product development, R&D, sales, and creative teams to ensure product launches are impactful and align with brand objectives. The ideal candidate possesses a deep understanding of the beauty market, a keen eye for consumer trends, and a proven ability to translate product features into compelling consumer benefits. This role requires strong analytical skills to track campaign performance and optimize strategies based on data. While this is a hybrid position, offering flexibility, a degree of in-person collaboration will be expected at our client's offices located in **Ilorin, Kwara, NG**. You will play a critical role in defining the narrative around our skincare portfolio, ensuring it resonates with consumers and establishes market leadership. Your expertise will guide product positioning, pricing strategies, and lifecycle management for a range of exciting new and established skincare lines. The ability to manage multiple projects simultaneously and work effectively within a cross-functional team structure is essential. This is an exciting opportunity to contribute to a growing brand and influence the future of skincare marketing.
Responsibilities:
Develop and execute go-to-market strategies for new and existing skincare products. Craft compelling product positioning and messaging that resonates with target audiences. Conduct market research, competitor analysis, and consumer insight generation for the skincare category. Collaborate with R&D and Product Development teams on product innovation and roadmap planning. Lead cross-functional teams (Sales, Digital, PR, Creative) to ensure successful product launches. Manage product launch timelines, budgets, and resource allocation. Monitor and analyze product performance, sales data, and market trends to inform strategy. Develop sales enablement materials and training for the sales team. Oversee promotional campaigns and marketing initiatives to drive demand and brand awareness. Qualifications:
Bachelor's degree in Marketing, Business, or a related field; MBA preferred. 5-7 years of experience in product marketing, with a strong focus on the skincare or beauty industry. Demonstrated success in developing and launching successful consumer products. In-depth knowledge of the beauty and wellness market, consumer trends, and competitive landscape. Excellent strategic thinking, analytical, and project management skills. Strong understanding of marketing principles and consumer behavior. Exceptional communication, presentation, and interpersonal skills. Ability to work effectively in a hybrid environment and collaborate with diverse teams. Proficiency in marketing analytics and CRM tools. This hybrid role requires your presence in **Ilorin, Kwara, NG**, for essential collaborative work, alongside remote flexibility. If you are a seasoned product marketer passionate about skincare, we invite you to apply.