Job Description
ABOUT THE COMPANY
The future of Africa will be defined by its leaders and their ability to unleash the incredible potential of the continent. ALX sees unprecedented opportunities for our fellow Africans to innovate, re-imagine and be the catalysts for transformation on the continent. ALX is a Pan-African leadership movement for high potential and high impact leaders that enables them to take on Africa’s greatest challenges and most exciting opportunities. By collaborating, growing and networking together in the ALX community space, members will maximize their impact as they shape the future of the continent. The first ALX Leadership Lab will launch in Nairobi to bring the ALX community to life. We offer unique Leadership Accelerators for Young Leaders and for Young Professionals in leadership roles, as well as high impact workshops and events.
JOB SUMMARY
Skill Requirements - Essential 5–7 years of experience in performance marketing, digital marketing, or growth marketing Demonstrated experience managing paid advertising campaigns across platforms such as Meta, Google, TikTok, LinkedIn, or similar Strong understanding of digital marketing analytics and campaign optimisation techniques Ability to interpret marketing performance data and translate insights into actionable improvements Strong collaboration skills with the ability to work closely with content, analytics, and growth teams Comfortable operating in fast-paced environments with a strong bias toward experimentation and continuous improvement
RESPONSIBILITIES
Campaign Strategy and Execution Plan, launch, and manage paid marketing campaigns across digital platforms to drive learner acquisition.Translate growth objectives into targeted digital marketing strategies that generate qualified leads at scale.Manage and optimise campaign budgets across platforms while maintaining a strong return on investment.Continuously refine campaign structures, audiences, targeting, and messaging to maximise performance. Performance Optimisation Monitor campaign performance across platforms and optimise campaigns based on key metrics such as: Cost per lead, Cost per qualified lead, Cost per application, Cost per paid learner, Lead quality Conduct structured A/B testing across creatives, audiences, landing pages, and campaign structures to identify the most effective acquisition strategies. Continuously optimise campaigns to improve lead quality and downstream conversion rates across the learner acquisition funnel. Collaboration with Content and Creative Partner with the Content and Social Media Specialist and the creative team to develop high-performing marketing creatives. Provide data-driven feedback on messaging, formats, and creative performance to guide future campaign development. Ensure marketing assets align with campaign objectives and audience needs. Channel Expansion and Growth Identify new acquisition opportunities across emerging digital platforms and marketing channels. Test and validate new campaign strategies that expand reach while maintaining strong return on investment. Scale successful campaigns and continuously explore ways to improve marketing efficiency.Data, Attribution and Reporting Work closely with the Marketing Operations Analyst to ensure accurate campaign tracking and attribution across the learner acquisition funnel. Maintain visibility into campaign performance through dashboards and reporting tools. Provide regular campaign insights and recommendations that inform broader growth strategy.
REQUIRED SKILLS
Ability to coordinate, Performance monitoring and evaluation, Collaboration, Marketing
REQUIRED EDUCATION
Diploma, Associate's degree