Marketing & Communications Executive

Job Title: Marketing & Communications Executive

Location: Victoria Island, Lagos

Work mode: Hybrid (3 days onsite)

Salary: NGN400,000 - NGN500,000

Our client is a Project/Product Management company that specialises in building dynamic products to service both the public and private sectors. The Marketing & Communications Executive will support the planning and execution of marketing campaigns, brand communications, and digital engagement initiatives. The role requires a professional who can combine strategic thinking with hands-on execution, ensuring consistent messaging across all marketing and communication channels.

Core Responsibilities:

1.
Marketing

Strategy & Campaign Execution
• Support the development and execution of integrated marketing campaigns across digital and offline channels.
• Assist in planning product or service launches and promotional campaigns.
• Monitor campaign performance and provide insights for optimization.

2. Content & Brand Communications
• Develop compelling content for websites, newsletters, social media platforms, and marketing materials.
• Ensure consistent brand messaging across all communication channels.
• Coordinate the development of marketing collateral including presentations, brochures, and promotional materials.

3.
Digital

Marketing

• Manage and update company social media platforms and digital communication channels.
• Assist in executing digital marketing campaigns including email marketing and social media promotions.
• Track engagement metrics and prepare performance reports.

4.
Public

Relations & Stakeholder Engagement
• Support media relations, press releases, and corporate announcements.
• Assist in managing external communications with partners, clients, and stakeholders.
• Coordinate communication activities for events, campaigns, and partnerships.

5.
Market

Research & Insights
• Conduct market research and competitor analysis to identify emerging trends and opportunities.
• Gather customer insights to support marketing and product positioning strategies.

6. Events & Brand Visibility
• Support the planning and execution of corporate events, activations, and promotional activities.
• Ensure brand presence and visibility at industry events and engagements.

Key Performance Indicators

• Campaign engagement and reach
• Growth in brand visibility and audience engagement
• Digital marketing performance metrics
• Timely execution of marketing initiatives
• Quality and consistency of brand communication

Qualifications:

Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations or a related field.
Experience:

• 3–5 years of experience in Marketing, Communications, or Brand Management.
• Experience supporting digital marketing campaigns and content development.
• Experience working with social media management and analytics tools is an advantage.

Skills & Competencies:
• Strong written and verbal communication skills
• Content development and storytelling ability
• Digital marketing and social media management
• Analytical and reporting skills
• Creativity and attention to detail
• Project coordination and time management
• Ability to work collaboratively across teams

Preferred Skills:

• Familiarity with marketing tools such as Google Analytics, CRM systems, or social media scheduling tools
• Basic knowledge of design tools such as Canva or Adobe Creative Suite
• Understanding of brand strategy and customer engagement

Working Hours:

• Minimum 40 hours per week
• Regular working hours (8AM- 5PM) on business days - More hours may be required depending on business demands

Benefits:

• Competitive salary commensurate with experience
• 20 days Annual leave
• Health Insurance
• Company sponsored professional trainings
• Paid industry events and conferences and professional memberships
• Opportunity to grow and advance within a rapidly expanding environment
• Collaborative team culture with a focus on creativity and innovation