Job Description
ABOUT THE COMPANY
MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition
JOB SUMMARY
Education and Experience RequirementsBachelor’s degree in marketing, Mass Communication, or a related field.3 - 7 years’ experience in Digital Marketing, Marketing communications, Content Marketing, and related roles. Background in Fintech is an advantage.Strong portfolio showcasing past work done. - This is MANDATORY as applications without a link to portfolio will not be considered. Exceptional storyteller and content architectStrong creative thinking with hands-on content creation skillsDeep understanding of digital culture, platforms, formats, and creator economyExperience developing brand archetypes, tone of voice, and messaging systems
RESPONSIBILITIES
Content & Storytelling LeadershipDevelop and own a fit for market content framework built on narratives, storytelling, archetypes, and psychological triggers.Lead the creation of high-impact content: campaigns, product explainers, community stories, brand assets, thought-leadership.Drive consistent tone of voice, brand sentiment, and messaging architecture across channels.Digital Communications & Brand NarrativeDefine the brand’s digital narrative and communication strategy across platforms.Ensure comms support product GTMs and brand goals.Collaborate with PR for aligned messaging across earned, owned, shared, and paid media.Champion sentiment analysis and protect the brand across digital ecosystems.Social Media Leadership & Community BuildingOwn social media end-to-end: strategy, editorial calendar, content, posting, storytelling, amplification, and engagement.Build and scale MoMo communities (users, creators, merchants, agents, affiliates, youth).Deploy social listening and insight-driven responses to trends, culture, and customer sentiment.Manage brand champions and stakeholders to drive advocacy and cultural relevance.Email, CRM & Lifecycle CommunicationsOwn content and messaging for all customer touchpoints including email, newsletters, push notifications, SMS, and in-app messages.Build storytelling-driven lifecycle flows that support onboarding, activation, usage, education, and retention.Collaborate with Growth/CVM for segmentation logic — but own the tone, voice, and creative qualityCampaign Mapping & Creative ExecutionLead digital creative development for campaigns (brand, product, performance support).Own campaign mapping—story arcs, messaging layers, creative frameworks, and mixed-media rollouts.Work with brand, product, and growth teams to ensure clarity of message, audience segmentation, and excellence.Mixed Media & Audience MappingBuild audience matrices for segments (youth, diaspora users, merchants, agents, salary earners, etc.).Create channel-specific content strategies based on audience behavior and platform psychology.Drive mixed-media distribution strategies — combining video, text, GIFs, UGC, longform, shortform,and interactive content, and emerging formats.Website Content Strategy & ASO SupportDefine web content structure, product narratives, and brand messaging for the website and landing pages.Work with Growth & Performance on ranking, keyword alignment, and optimization of creative and messaging.Ensure web and app store presence reflects brand tone, clarity, and storytelling.Communications Governance & Internal AlignmentSet standards for voice, tone, style guidelines, archetypes, and content principles.Safeguard the integrity of MoMo’s communication ensuring all messaging aligns with the brand’s strategic direction.Lead the development of a brand communication playbook, governance standards, and communication approval processes.
REQUIRED SKILLS
Social media marketing, Content management, Marketing
REQUIRED EDUCATION
Bachelor's degree