Job Description
Role:BRAND & GROWTH STRATEGIST
Location: Lekki phase 1
Work mode: Onsite
Industry: Corporate Gift anf Lifestlye
Salary: 350,000 to 400,000
About role
In this role, you will be responsible for brand positioning, customer acquisition strategies, creating and executing marketing strategies that drive brand awareness, customer engagement, and sales revenue growth across all channels. You will lead campaigns, analyze consumer trends, and collaborate with internal and external partners to ensure the brand remains visible, relevant, and competitive.
KEY RESPONSIBILITIES
● Develop and execute marketing strategies to grow brand awareness and increase sales.
● Lead digital marketing initiatives across social media, SEO, email marketing, and paid media.
● Analyze market data, customer insights, and competitor activity to identify new opportunities.
● Collaborate with the creative team to produce compelling, on-brand content.
\ Plan campaigns around holidays, gifting seasons, and launches
\ Maintain brand tone and visual consistency
\ Design in-store activation campaigns
\ Improve CRM and repeat purchase rate
● Monitor campaign performance and optimize strategies based on analytics and KPIs.
● Build and manage relationships with influencers, media partners, and collaborators.
\* Launch loyalty or VIP programs
● Stay current with marketing trends, technologies, and best practices to drive innovation.
REQUIRED SKILLS
· Strong understanding of digital marketing tools, platforms, and metrics.
· Proficiency in tools such as Google Analytics, Meta Ads Manager, and CRM systems.
· Analytical mindset with the ability to translate insights into action.
· Excellent communication, collaboration, and project management skills.
· Creative thinker with attention to detail and a results-driven approach.
EDUCATION AND EXPERIENCE
● Bachelor’s degree in Marketing, Business, Communications, or a related field.
● Minimum of 3 years’ experience in marketing strategy, preferably within the retail or gifting sector.
● Proven success in developing and executing campaigns with measurable results.