Job Description
Reports To: Manager - Digital Marketing Brands
Division: Marketing
Mission:
• Ensure consistent and compelling brand presence across MTNN social platforms by creating and publishing content that communicates the brand’s values, campaigns, and key messages.
• Build and nurture relationships with customers by responding to comments, managing conversations, and encouraging meaningful interactions that strengthen brand loyalty.Support marketing campaigns by amplifying key messages on social media, driving traffic to digital assets (websites, apps, landing pages), and supporting lead generation or product uptake.
Description:
• Develop and execute a platform-specific social media strategy across MTNN verified accounts on Facebook, X, Instagram, TikTok, and YouTube aligned to Net Subscriber Additions, Data Revenue growth, and MoMo adoption targets.
• Drive measurable traffic from social platforms to mtn.ng campaign landing pages and MTN eShop product pages, optimizing click-through rate and conversion performance.
• Conceptualize and implement digital-first engagement initiatives, including challenges, interactive polls, live sessions, and platform native trends tailored to Nigerian audiences
• Lead Always On content strategy that sustains daily engagement around lifestyle, youth culture, entertainment, football, music, and tech conversations relevant to MTN brand positioning.
• Design socially led conversation campaigns that stimulate user-generated content, advocacy, and peer amplification, particularly among Gen Z, Alpha, and youth segments.
• Collaborate with Media and Performance teams to integrate engagement campaigns with paid bursts while maintaining authenticity and platform relevance.
• Develop and maintain structured monthly content calendars aligned to product launches, fibre rollouts, device campaigns, and national promotional drives.
• Coordinate day-to-day management of all MTNN corporate social media accounts, ensuring response consistency, tone discipline, and brand alignment.
• Track and report both commercial impact and brand health indicators, including engagement growth, sentiment movement, and advocacy signals.
Education:
• A first degree in business-related or any social science discipline
• A postgraduate diploma in Marketing, Digital Marketing, Business Administration, or a related discipline will be an added advantage
• Relevant certification in Digital MarketingFluency in English
Experience:
3-7 Years experience which includes
• 2-3 years of experience in social media management
• Expertise in social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, Twitter, etc.) and tools (Hootsuite, Sprout Social, Buffer, etc.)
• Creative with a keen eye for content trends.
• Strong communication and Presentation skills