Job Description
ABOUT THE COMPANY
MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition
JOB SUMMARY
Education and Experience RequirementsA first degree in business-related or any social science disciplineA postgraduate diploma in Marketing, Digital Marketing, Business Administration, or a related discipline will be an added advantageCertifications in Digital Marketing, Google Ads, Analytics, or similar platformsKnowledge of data analysis tools such as Excel, SQL, Power BI, or TableauFluent in EnglishExperience:6 - 13 years’ experience which includes:Strong experience managing performance marketing campaigns across paid search, paid social, display, and programmatic channelsProven ability to drive customer acquisition, conversions, and revenue growth through digital channelsHands-on experience with campaign optimization, bidding strategies, and budget allocationExperience with marketing analytics, attribution models, and performance reporting
RESPONSIBILITIES
Manage the performance acquisition strategy across all digital channels with full accountability for subscriber growth, revenue contribution and customer acquisition cost efficiencyOversee implementation of server-side tracking, conversion APIs and event governance to ensure data integrity across web and app ecosystemsLead creative performance optimization frameworks in collaboration with content and video teams using engagement decay curves and fatigue modellingAlign performance marketing objectives with product, ecommerce and fintech teams to ensure campaign offers are commercially viable and operationally executableIdentify and mitigate fraud risks, invalid traffic and attribution manipulation through monitoring tools and anomaly detection systemsEnsure strict compliance with MTN data governance, privacy policies and regulatory advertising standards across all campaignsManage rapid testing pipelines to validate new channels, bidding strategies and targeting structures before full scale deploymentCollaborate with IT and data teams to ensure seamless integration and data flow across marketing platforms, improving customer insights and campaign effectiveness.Oversee the end-to-end coordination of digital media deployments, product launches, and re-launches, ensuring alignment with MTN's digital strategy.Develop and implement work plans for digital marketing campaigns, ensuring they are in line with the overall media and marketing strategy.Prioritize tasks and manage multiple projects to meet deadlines and maintain the quality and effectiveness of digital marketing initiatives.
REQUIRED SKILLS
Marketing, Business development, Business performance monitoring, Leadership skills
REQUIRED EDUCATION
Bachelor's degree