Job Description
ABOUT THE COMPANY
MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition
JOB SUMMARY
Education and Experience RequirementsA first degree in business-related or any social science disciplineCertifications in Content Marketing, Social Media Marketing, or Digital AnalyticsKnowledge of content management systems (CMS), SEO, and social media platformsBasic skills in analytics tools and reporting (e.g., Analytics, dashboards)Fluent in EnglishExperience:3-7 years’ experience which includesMinimum of 3 years’ experience in digital marketingCreating and managing digital content across websites and social mediaAnalyzing content performance, engagement, and audience insightsSupporting content campaigns and editorial calendarsWorking with creative, social media, and marketing teamsOptimizing content using SEO and performance data
RESPONSIBILITIES
Develop and execute content acquisition strategy aligned to MTN brand building and commercial objectives like subscriber growth, ARPU uplift and product adoption targetsImplement full-funnel content attribution frameworks linking blog, landing, video and educational assets to measurable revenue and subscriber activation outcomesDesign content experiments across headlines, formats, CTAs and internal linking structures using statistically valid A B testing methodologiesDevelop structured content taxonomies and tagging frameworks within CMS and analytics tools to enable granular performance trackingTranslate complex telecom and fintech propositions such as bundle mechanics, myMTN App and MoMo App features and digital self-service flows into conversion oriented educational assetsMonitor content decay trends and execute refresh strategies based on ranking volatility, engagement erosion and revenue contribution shiftsPartner with performance marketing teams to transform high ranking organic content into scalable paid landing experiencesEnsure compliance with regulatory communication standards while maintaining persuasive clarity in product messagingTrack regional and language-based performance differences to optimize localization strategy across Nigeria’s diverse subscriber base
REQUIRED SKILLS
Social media marketing, Social media usage (Facebook, Twitter, etc.), Digital content development and editing (social media, blogs, etc.), Marketing
REQUIRED EDUCATION
Bachelor's degree