Job Description
Role Overview
• We are looking for an experienced Marketing & Communications Manager who understands how premium brands speak and how to deal with HNI clients.
• This role sits at the intersection of brand management, business development, and client experience.
• You will own how Five28 is perceived across every touchpoint, from client conversations and proposals to digital presence and communications.
Key Responsibilities
• Brand & Positioning
• Own and strengthen Five28’s brand positioning as a premium interior design and property development company.
• Ensure all brand communication reflects Five28’s standeards.
• Maintain brand consistency across decks, proposals, presentations and social media platforms.
• HNI & Client-Facing Communication
• Develop communication strategies tailored to HNI and UHNI audiences.
• Handle pitches, and presentations to clients.
• Review and refine written and visual communication to match the expectations of clients.
• Understand client psychology and adapt messaging accordingly.
Marketing Strategy & Execution:
• Design and execute a clear marketing strategy aligned with business growth goals.
• Oversee digital presence including social media, website content, newsletters, and campaigns, ensuring quality standards are upheld.
• Work with the social media manager to translate projects into compelling stories and case studies.
Public Relations & Partnerships:
• Manage PR opportunities, brand features, collaborations, and strategic partnerships.
• Build and maintain relationships with media, industry stakeholders, and relevant platforms.
• Oversee brand reputation management when needed.
Team & Vendor Management:
• Coordinate external vendors such as photographers, videographers, content creators etc. when needed.
• Review and approve all social media content to ensure they meet Five28 standards.
• Mentor junior team members or external vendors where applicable.
Requirements
• 3 - 5 years experience in marketing, communications, or brand management, preferably within luxury, real estate, design, lifestyle, or premium service industries.
• BSc in Marketing, Business Administration or Public Relations or related field.
• Proven experience communicating with HNI or corporate executive-level clients.
• Strong understanding of brand tone, discretion, and client experience.
• Excellent written and verbal communication skills.
• Strong eye for details.
• Strategic thinking ability.
• CIM certification is an added advantage.