Sales & Growth Lead (F&B) - Salary + Commission + Equity + Insurance

Nigeria Full-time Undisclosed
Job Description
JOB SUMMARY

• Role:

Founding Head of Sales & Growth
• Company:

Adevar Inc. (Anra & Adevar ID)
• Location:

Remote / Hybrid

• Compensation:

Competitive Base + Hybrid Commissions + Performance Multipliers
• Benefits:

Equity Participation & Comprehensive Health Insurance
• Target:

1,000 active merchant onboardings
Job description

• *About the Role**

Our parent company is transforming the hospitality industry and informal economy in emerging markets with Anra, a next-generation Restaurant Operating System that integrates seamless QR-based ordering and Group Wallets for just $15/month. This is secured by CasperID, our AI-powered biometric digital identity protocol.
We are seeking a highly driven Sales & Growth Lead to serve as the primary engine for our revenue growth and market adoption. In this founding-level role, your immediate mandate is to build and scale the distribution channels necessary to successfully onboard our first 1,000 active restaurants. You will target high-volume independent establishments, cafes, and franchise groups, introducing them to a platform that modernizes operations, reduces friction, and increases Average Order Value (AOV).

• *Key Responsibilities
• Strategic Market Penetration:**

Develop and execute a comprehensive sales strategy targeting the F&B sector in key markets (Nigeria and Vietnam). You will personally manage the full-cycle sales process for high-volume, multi-location enterprise accounts.
• Affiliate Network Leadership:

Recruit, train, and oversee a network of independent Affiliate Relationship Managers (RMs). You will monitor RM dashboards, ensure seamless operations, and empower this team to capture the single-location SMB market effectively.
• Consultative Selling & Partnerships:

Articulate the operational and technical value of our suite—specifically Anra and CasperID—to diverse stakeholders. Build strong, lasting relationships with restaurant owners, managers, and industry influencers.
• Frictionless Onboarding & Operations:

Oversee the successful integration of new clients. Take a proactive approach to resolving bottlenecks—such as third-party partner integrations (e.g., Providus Bank API)—ensuring our clients experience zero disruption during rollout.
• Cross-Functional Market Intelligence:

Act as the critical feedback loop between the market and our Product Engineering team. Gather data-driven insights on local user behaviors and operational pain points to guide future product feature development.
• *Qualifications
• Experience:**

5+ years of B2B sales experience, with a strong preference for backgrounds in SaaS, Fintech, or FoodTech (e.g., POS systems, delivery aggregators, payment solutions).
• Industry Network:

Established, warm relationships within the hospitality and F&B industries in our target markets are highly desirable.
• High-Growth Mindset:

A proactive, solutions-oriented approach to problem-solving. You are accustomed to taking extreme ownership of your pipeline and client success metrics.
• Technical Fluency:

The ability to grasp and articulate complex technical concepts—such as Blockchain Identity (CasperID) and integrated chat interfaces—in clear, business-centric terms.
• Versatility:

The capacity to navigate dynamic, localized market conditions while maintaining the professional polish required to engage with global enterprise stakeholders and investors.
• Operational Excellence:

Strong proficiency in CRM management, sales pipeline forecasting, and data-driven decision-making.
• *Compensation & Benefits
• Competitive Base Salary:**

A solid financial foundation commensurate with your experience.
• Hybrid Commission Structure:

Earn direct commissions on enterprise deals closed, plus an override percentage on total revenue generated by your managed Affiliate Network.
• Velocity Multipliers:

Performance-based financial incentives for accelerated deal closures (e.g., closing cycles under 14 days).
• Equity Participation:

As a founding-level team member, you will be eligible for stock options as the company scales.
• Comprehensive Insurance:

Premium health coverage to ensure you and your dependents are fully supported as you build with us
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Job Snapshot
  • Posted: Apr 17, 2026
  • Job Type: Full-time
  • Location: Nigeria
  • Source: External