Job Description
T
Performance Marketing Specialist (Paid Search & Social)
THE/STUDIO
Human Resources
Today
New
Lagos Full Time Manufacturing & Warehousing Confidential
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Job descriptions & requirements
About UsAt THE/STUDIO, our vision is to empower individuals, regardless of their expertise, to unleash their creativity and bring their unique ideas to life through the production of custom products. We are committed to delivering top-quality customized products that not only exceed expectations but also provide a seamless and awe-inspiring experience via our exceptional team and AI-integrated systems. By shouldering the manufacturing burdens, we liberate our customers to focus on their true passions, driving them towards remarkable success and fulfillment. Together, we turn dreams into tangible realities and shape a world where creativity knows no bounds.
Our headquarters are in Los Angeles, California, but we are a truly global company with team-members across the U.S., Europe, South America, Africa, and Asia/Pacific. We have gone to a fully remote working platform so that we can attract the world’s best talent.
All roles at THE/STUDIO are 100% remote from anywhere in the world, as long as you have all your tools and a fast, stable internet connection!
We know that some applicants will not meet all the requirements, so we encourage you to apply anyway so we can determine if something else might be a good fit!
The RoleThe Performance Marketing Specialist will be a pivotal force in accelerating THE/STUDIO's customer acquisition and revenue growth. This role requires a hands-on practitioner with strategic awareness to developing, executing, and optimizing multi-channel demand generation campaigns across the entire B2B customer journey. The ideal candidate will possess a strong analytical mindset, a proven track record in driving qualified leads and e-commerce sales, and a passion for continuous experimentation and optimization to achieve ambitious growth targets.
What You’ll Do:1. Performance Marketing (PPC & Paid Social Focus):
• Oversee the strategy and execution of Google Ads and other paid media platforms (e.g., LinkedIn Ads, Facebook Ads for B2B targeting) to meet CPL, CPA, and ROAS targets.
• Conduct ongoing keyword research, audience segmentation, ad copy testing, and bidding optimization to maximize performance and efficiency, with a strong focus on B2B lead quality.
• Manage a significant paid media budget, ensuring optimal allocation across campaigns and channels to maximize ROI.
2. Demand Generation Strategy & Execution:
• Execute multi-channel campaigns across channels, ensuring alignment with sales objectives.
• Manage the entire lead lifecycle, from initial awareness and lead capture to nurturing and handover to the sales team, focusing on lead quality and conversion velocity.
• Continuously research and identify new growth channels, technologies, and innovative tactics to enhance demand generation efforts.
4. Cross-Functional Collaboration & Alignment:
• Data Analysis & Optimization
• Contribute to performance reporting and translate data into actionable campaign improvements.
• Implement rigorous A/B testing and experimentation frameworks across channels (ads, landing pages, email nurture sequences) to optimize conversion rates and improve key metrics.
• Work closely with sales and data to ensure robust conversion tracking, accurate lead scoring, and seamless CRM integration for end-to-end performance visibility.
• Monitor competitor activity and market trends to identify opportunities and adapt strategies.
• Collaborate closely with the Sales team to ensure lead quality, optimize lead qualification processes, and improve sales-marketing alignment (e.g., lead scoring, MQL/SQL definitions, feedback loops).
• Partner with the Social media, Content and SEO teams to develop compelling assets and messaging that support demand generation campaigns across all funnel stages.
• Work with the Design team to create high-converting landing pages, ad creatives, and other marketing collateral.
• Contribute to the overall growth marketing strategy, identifying opportunities to drive user acquisition, activation, retention, and revenue across the business.
About You
• Bachelor's degree in Marketing, Business, or a related field.
• [4+] years of progressive experience in demand generation, performance marketing, or growth market