Job Description
Company Description
Raiz Finance is dedicated to empowering African businesses engaged in international trade by simplifying cross-border payments. Many businesses face challenges like payment delays, fluctuating exchange rates, and reliance on middlemen. Raiz Finance addresses these issues by providing fast, reliable transactions, transparent rates, and improved control.
We help importers, exporters, and SMEs make international payments to suppliers in China, the US, UK, and beyond. Our mission is to build financial infrastructure that facilitates smooth global operations for African companies relying on international suppliers and global sourcing, helping them save time, cut costs, and grow with confidence.
Role Description
We are hiring a Digital Marketing & Content Lead to own Raiz’s digital presence and help us build trust at scale. You will be responsible for creating clear, engaging, and educational content that builds credibility, supports our growth team, and generates inbound interest from real customers as well as manage our communications to customers and audiences. You will lead content strategy, execute short-form video content, and shape how Raiz is perceived online.
The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.
Responsibilities
General responsibilities include
• Define and execute the marketing and communication activities according to our marketing plan
• Coordinate all marketing activities to generate leads
• Collaborate with other teams to promote offerings
• Inform clients and prospects of products and services through creative marketing strategies
• Track performance of all marketing campaigns
Content Strategy & Planning
• Develop and manage a monthly content calendar
• Define and execute key content pillars:
• Education (FX, cross-border payments, imports)
• Product explainers (how Raiz works)
• Trust and credibility (process, testimonials, proof)
• Brand storytelling (human, relatable, clear)
• Align content with business priorities (importers, OTC, partnerships)
Content Creation & Execution
• Create and record short-form video content (Reels, TikTok, Shorts)
• Work closely with designers to guide visuals and creative direction
• Repurpose content across platforms (Instagram, TikTok, X, LinkedIn)
• Maintain a consistent and clear brand voice
Community & Audience Growth
• Grow Raiz’s audience organically
• Engage actively with comments, DMs, and mentions
• Turn conversations into trust and inbound interest
• Stay on top of trends and adapt quickly
Campaign Support
• Support growth campaigns, partnerships, and activations
• Create content around events, dealer meetups, and real use cases
• Run small, targeted paid campaigns when needed
Reporting & Insight
• Track content performance (engagement, reach, inbound interest)
• Share weekly insights on what is working
• Provide feedback to the growth and product teams
Qualifications
• Bachelor's degree or equivalent experience
• You understand content as a growth tool, not just aesthetics
• You are comfortable on camera and can explain things simply
• You think in ideas, not just posts
• You are proactive, fast-moving, and execution-focused
• You understand (or are willing to learn) fintech, FX, and cross-border payments
• You have at least 3 years of verifiable experience in Digital Marketing or a directly relatable field.
• Ability to multi-task with little-to-no supervision
• Strong verbal, written, and organizational skills and have a command of your language.
Benefits:
• Purpose: shape the future of fintech in Nigeria with products that reach millions, backed by a competitive salary and performance bonus
• Comfort: comprehensive benefits, 20+ paid vacations and day-offs, personal development plan
• Growth: thrive in a fast paced work environment with flexibility, collaboration, and access to cutting-edge tools
• Opportunity to build and lead a diverse, inclusive team where all voices are valued, and professional growth is a priority
This is the only acceptable medium for applications to be reviewed. For any inquiries, send an email to