Job Description
About 247bet
247bet is a licensed gaming startup building an innovative betting platform for the Nigerian market. We're backed by pre-seed funding and rapidly scaling our team as we prepare for launch.
The Role
We're seeking a VP of Marketing to lead our brand, growth, and market positioning as we launch and scale 247bet into a leading gaming platform in Nigeria. You'll own the complete marketing strategy and execution, building the function from the ground up and establishing 247bet as a household name. This is a leadership role reporting directly to the CEO, with full P&L accountability for user acquisition and revenue growth targets.
You'll shape company strategy, represent 247bet externally with media and partners, and build a world-class marketing organization that drives our ambitious growth objectives.
What You'll Do
Strategic Leadership
• Define and execute comprehensive marketing strategy aligned with business objectives and revenue targets
• Lead go-to-market planning for beta launch, full market launch, and subsequent expansion phases
• Own user acquisition targets, revenue goals, and marketing P&L accountability
• Develop multi-year brand and growth roadmap to establish market leadership
• Provide marketing insights that inform product strategy and business decisions
• Contribute to overall company strategy as part of executive leadership team
Growth & Revenue:
• Build and scale user acquisition engine across digital and offline channels
• Drive aggressive but efficient growth hitting user acquisition and revenue targets
• Develop sophisticated growth models, forecasting, and scenario planning
• Optimize unit economics (CAC, LTV) and establish sustainable growth frameworks
• Build referral programs, partnerships, and viral mechanics to reduce acquisition costs
• Implement retention and monetization strategies to maximize customer lifetime value
Brand & Market Positioning:
• Establish 247bet as a differentiated, trusted brand in the Nigerian gaming market
• Develop brand architecture, positioning, messaging, and creative strategy
• Lead major brand campaigns, partnerships, and sponsorship opportunities
• Build public relations strategy and manage media relationships
• Represent company at industry events, conferences, and media appearances
• Shape corporate communications and thought leadership initiatives
Team Building & Organization:
• Build and lead a high-performing marketing organization (targeting 10-15 person team)
• Recruit, develop, and retain exceptional marketing talent across disciplines
• Establish marketing operations, processes, KPIs, and reporting frameworks
• Create culture of experimentation, data-driven decision making, and accountability
• Manage team across brand, performance marketing, content, creative, PR, and partnerships
• Develop direct reports into future marketing leaders
Cross-Functional Leadership:
• Partner with Product to ensure user insights drive product development
• Collaborate with Sales/Partnerships on B2B opportunities and strategic alliances
• Work with Legal/Compliance to navigate regulatory requirements for gaming advertising
• Support fundraising efforts with investor materials and growth narratives
• Coordinate with Engineering on data infrastructure and marketing technology
Market Intelligence:
• Monitor competitive landscape and identify opportunities for differentiation
• Conduct market research to understand user behavior, preferences, and trends
• Track regulatory environment and ensure compliance with advertising standards
• Identify new market opportunities and expansion possibilities
What We're Looking For
Required
• 10+ years of marketing experience with 5+ years in senior leadership roles (Head of Marketing, VP, SVP, CMO)
• Proven track record scaling consumer brands or apps from early stage to significant scale
• Deep expertise across brand building, performance marketing, growth, and analytics
• Experience managing marketing P&L and delivering against aggressive growth targets
• Strong analytical capabilities with expertise in growth metrics, cohort analysis, and forecasting
• Demonstrated success building and leading high-performing marketing teams (15+ people)
• Exceptional strategic thinking with ability to translate vision into executable plans
• Outstanding communication skills and executive presence
• Experience with consumer apps, digital products, or marketplace businesses
• Track record working in fast-paced, high-growth environme