Job Description
Application should be sent to hr@thelixholdings.com The Digital Marketing Manager will drive end-to-end digital growth strategy across B2B2C channels within the EdTech and FinTech ecosystem. This role focuses on customer acquisition, engagement, and conversion, balancing both enterprise (B2B) and end-user (B2C) journeys.
You will be responsible for building scalable campaigns, optimizing funnels, and leveraging data to drive measurable business outcomes.
Key Responsibilities
• Growth & Demand Generation
Develop and execute multi-channel digital marketing strategies
Drive lead generation (B2B) and customer acquisition (B2C)
Manage full funnel: awareness → consideration → conversion → retention
• Performance Marketing
Plan and optimize campaigns across:
Google Ads
Social platforms (LinkedIn, Meta, etc.)
Manage CAC, ROAS, and conversion rates
Run A/B testing and campaign experiments
• B2B2C Funnel Optimization
Design and optimize partner-led and platform-driven funnels
Improve onboarding journeys for both:
Institutional clients (B2B)
End users (B2C)
Collaborate with product and sales teams
• Content & Digital Presence
Oversee SEO, SEM, and content marketing
Build thought leadership in EdTech & FinTech
Manage website performance and landing pages
• Marketing Automation & CRM
Use tools like HubSpot, Salesforce, or similar
Set up
Lead nurturing workflows
Email campaigns
Lifecycle marketing
• Analytics & Reporting
Track KPIs:
Traffic
Leads
Conversion rates
Customer acquisition cost (CAC)
Generate actionable insights for leadership
• Cross-Functional Collaboration
Work with:
Product teams (feature launches)
Sales teams (lead quality & conversion)
Partnerships (B2B2C distribution channels)
Key Performance Indicators (KPIs)
Lead generation (B2B pipeline growth)
Customer acquisition (B2C growth)
Conversion rates across funnel
CAC & ROI (ROAS)
Website traffic & engagement
Campaign performance metrics
Qualifications & Experience
Bachelor’s degree in Marketing, Business, or related field
4–8+ years in digital marketing (preferably in EdTech, FinTech, or SaaS)
Proven experience in B2B2C marketing models
Strong understanding of performance marketing & analytics
Technical Skills
Google Ads, Meta Ads, LinkedIn Ads
SEO/SEM tools (e.g., Ahrefs, SEMrush)
CRM & automation tools (HubSpot, Salesforce)
Google Analytics / data dashboards
Basic understanding of marketing tech stack
Behavioral Competencies
Data-driven decision making
Strategic thinking
Execution excellence
Collaboration & stakeholder management
Customer-centric mindset
What Success Looks Like
Strong, scalable acquisition engine across B2B and B2C
Optimized digital funnels with measurable ROI
Increased market presence in EdTech & FinTech segments
High-quality leads converting into revenue