Job Description
Job Summary
• You will work closely with sales teams, dealers, and marketing leadership to bring campaigns to life and ensure the brand promise is seen and felt.
Responsibilities • The Regional Brand Executive is responsible for driving brand visibility, marketing activations, and customer engagement across assigned regions.
• This role is responsible for execution, consistency, and making sure the brand shows up the right way, every time, in every branch.
Organization
Wandel International Limited
• Base: Motorized Transport Division (MTD) – ACME, Lagos
• Reporting line: RBH and Head of Marketing
• Direct Reports:
Brand & Marketing Execution:
• Plan and execute regional marketing activities, including activations, roadshows, test rides, exhibitions, and community engagements.
• Ensure consistent brand representation across all branches, dealerships, and touchpoints within the region.
• Implement national marketing campaigns at regional level, adapting where necessary without losing brand integrity.
Coordination & Stakeholder Management:
• Work closely with branch teams, sales teams, and regional management to support business objectives through marketing initiatives.
• Serve as the regional point of contact for all marketing-related activities.
• Liaise with vendors, agencies, and partners to deliver marketing projects on time and within budget.
Market Intelligence & Reporting:
• Gather market insights, competitor activities, and customer feedback within the region.
• Prepare and submit regular reports on marketing activities, campaign effectiveness, and brand visibility to the Head of Marketing.
• Track activation outcomes and recommend improvements for future initiatives.
Asset & Budget Management:
• Manage regional marketing materials, branding assets, and promotional items.
• Ensure proper deployment and maintenance of brand assets across locations.
• Support budget control by tracking regional marketing spend and ensuring cost-effective execution.
KPI / Metrics
• Consistent and visible brand presence across the region
• Well-executed activations that support sales and customer engagement
• Strong collaboration with regional teams
• Clear, timely reporting and actionable market insights
Qualification
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3–5 years experience in marketing, brand management, or field marketing. Experience in the automobile or FMCG sector is a strong advantage.
• Strong execution skills with the ability to manage multiple activities simultaneously.
• Excellent communication and stakeholder management skills.
• Willingness to travel frequently within the assigned region.
• Hands-on, proactive, and comfortable working in fast-moving environments.
Key Competencies:
• Brand execution and attention to detail
• Planning and coordination
• Strong interpersonal skills
• Market awareness
• Problem-solving and adaptability.