Product Marketing Manager

Company Description

Job match by Skillpaddy is hiring for an E-commerce company in Lagos
Role Description

This is an on-site contract position for a Product Marketing Manager, based in Ikeja. As a Product Marketing Manager, you will be responsible for crafting and executing marketing strategies, conducting market research, and driving product positioning and messaging. You will work closely with cross-functional teams to understand customer needs, plan product launches, and measure marketing campaign performance.
Additional responsibilities include preparing promotional materials, analyzing customer insights, and identifying growth opportunities to ensure market fit.

Qualifications

• Marketing and Branding expertise, including strategy development and execution

• Market Research, Competitive Analysis, and Data Analytics skills

• Experience in Product Positioning, Messaging, and Go-To-Market planning

• Proficiency in Digital Marketing and Content Creation

• Strong Project Management and Cross-functional Team Collaboration skills

• Ability to manage deadlines, deliver results, and adapt to dynamic environments

• Excellent written and verbal communication capabilities

• Prior experience in fintech, edtech, or a related technology industry is a plus

• Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degrees are an advantage