Job Description
Key responsibilities:
Strategic Leadership &
• Marketing Excellence
• Lead the development of the company’s marketing strategy in line with the overall business objectives and market opportunities.
• Deliver measurable results by creating and executing annual marketing plans, commercial programs, brand initiatives, and customer value propositions.
• Use market insight, competitive intelligence, customer segmentation, and data analytics to guide strategic choices.
• Champion the adoption of emerging technologies (AI, automation, predictive analytics) to drive efficiency, targeting accuracy, and marketing ROI.
Product Portfolio Leadership
• Lead the development, management, and implementation of the company’s product portfolio strategy.
• Ensure portfolio decisions are based on deep customer insights, lifecycle analysis, competitive benchmarks, and profitability assessments.
• Develop brand plans for new and existing products and guide cross-functional alignment on product innovation, upgrades, discontinuations, and launches.
• Ensure go-to-market plans for all products are robust, customer-centred, and commercially impactful.
Media Investment Management
• Lead development of annual and long-term media strategies aligned with Business objectives and guide portfolio-level media planning across all brands.
• Monitor media trends, consumer behaviour, and competitive activity.
• Manage Advertising/media agency relationship, including performance and remuneration and ensure excellence in media planning, buying and reporting.
• Lead campaign measurement: brand lift, sales lift, digital performance, and Marketing Mix Modelling.
Trade Marketing &
• Channel Development
• Drive the design and implementation of trade marketing strategies to enhance product visibility, availability, and market penetration.
• Enhance performance monitoring for trade marketing initiatives to ensure that they deliver measurable commercial impact.
• Drive the Retail Showrooms expansion and roll-out across various locations in line with the business strategy.
• Drive marketing activity across owned and third-party showrooms in partnership with the Distribution and Retail team
Partner Engagement and Development
Influencers
• Oversee artisan training platforms, loyalty programs, and capability-building initiatives for installers, masons, applicators, and related trades.
• Strengthen loyalty, advocacy, and skill development among artisan communities.
• Ensure influencer programs support brand reputation and product quality at the point of application.
Professionals
• Direct professional engagement programs targeting architects, engineers, QSs, and contractors.
• Lead implementation of CPD programs, technical seminars, and professional partnerships.
• Position the company as the preferred technical advisor in the Building Solutions industry.
Digital &
• Technology-Enabled Marketing
• Oversee all digital marketing activities, including performance marketing, SEO/GEO/SEM, social media, CRM, and content management.
• Ensure digital channels deliver measurable customer engagement and conversion.
• Champion AI-based marketing solutions for segmentation, content generation, experimentation, and campaign optimization.
Industry Events &
• Exhibitions
• Lead the planning, prioritization, and execution of the company’s participation in key industry events, exhibitions, trade fairs, and conferences.
• Ensure events are strategically selected and aligned with brand objectives and commercial priorities.
• Oversee event concepts, booth design, content development, and cross-functional coordination to maximize visibility, leads, and ROI.
Talent Development &
• Organizational Leadership
• Build and lead a high-performing marketing team with strong capabilities across brand, digital, trade, and technical engagement.
• Establish a robust succession pipeline for critical roles.
• Drive a culture of innovation, collaboration, accountability, and continuous improvement.
Cross-functional Collaboration &a