Job Description
Job Description
We are hiring:
Marketing & Communications Lead
Industry:
Tobacco Accessories & Unique Household Items
Location:
Eleganza, Lagos State
Role Overview (Target-Driven)
Develop and execute results-focused marketing strategies with a 70% emphasis on traditional marketing (offline channels, retail activations, trade marketing, and brand visibility) and 30% on digital marketing (online campaigns, social media, and performance tracking) to strengthen brand equity and drive measurable business growth.
Key Responsibilities
• Plan and deliver integrated marketing campaigns, prioritizing offline and traditional channels such as in-store promotions, distributor engagement, outdoor advertising, and experiential activations
• Support campaigns with targeted digital initiatives, including social media, email marketing, and online brand positioning
• Lead and execute creative campaigns across print, retail, events, and digital platforms, ensuring alignment with business targets
• Manage and coordinate vendors, agencies, and key stakeholders to ensure timely and cost-effective delivery
• Drive team performance by setting clear KPIs, tracking results, and optimizing marketing spend across channels
• Monitor and report on campaign effectiveness, with a strong focus on ROI and market penetration
Requirements
• Minimum of 3 years’ experience in marketing, brand management, or communications (preferably in retail, FMCG, or lifestyle sectors)
• Demonstrated ability to lead teams and manage cross-functional projects
• Strong execution skills in traditional marketing, with working knowledge of digital tools and platforms
• Creative thinker with a commercial, target-oriented mindset
• Experience balancing offline activations with digital support strategies
• Excellent written and verbal communication skills
Industry:
Tobacco Manufacturing
Employment Type:
Hybrid (4 days on-site, 1 day remote)