Job Description
About Padisquare
Padisquare is a social commerce platform designed to help individuals and small businesses sell, promote, and connect in a more human and engaging way. Unlike traditional marketplaces, Padisquare blends
commerce with community, conversations, and visibility
, making buying and selling more interactive and trust-driven .
We have built the product. Now we’re ready to scale.
Role Overview
We are looking for a
growth-focused Chief Marketing Officer (CMO)
to lead Padisquare’s go-to-market and revenue strategy.
This is not a “brand-only” role.
You will be responsible for:
• Taking Padisquare to market
• Driving user acquisition (buyers + sellers)
• Building a scalable growth engine
• Leading and growing a marketing team
• Turning traction into
real revenue
Compensation
• Founding-level
equity-based role
• No salary initially
• Salary begins immediately once revenue is generated
• Clear, transparent equity and milestone structure
What You’ll Own (Core Responsibilities)
1. Go-To-Market Execution
• Launch and scale Padisquare successfully
• Define positioning:
Why Padisquare vs marketplaces like Jumia or social platforms
• Identify and dominate early user segments (side hustlers, vendors, creators)
2. Growth & Revenue
• Drive
user acquisition, activation, and retention
• Build conversion funnels that turn users into paying customers
• Experiment with growth loops, referrals, and viral mechanics
• Own revenue-driven marketing (not vanity metrics)
3. Marketing Channels
• Social media growth and storytelling
• Email and lifecycle marketing
• Content strategy (short-form, community-led, creator-driven)
• Performance marketing (ads, CAC optimization)
• Partnerships and influencer collaborations
4. Team Building
• Recruit and manage digital marketing interns and early hires
• Build a lean, high-output marketing team
• Create systems, processes, and execution frameworks
5. Data & Optimization
• Track key metrics (CAC, LTV, activation rates, retention)
• Continuously test, iterate, and improve performance
• Make data-backed growth decisions
What We’re Looking For
• Proven ability to
drive growth or launch products successfully
• Strong understanding of marketplaces, social platforms, or user-driven products
• Experience with performance marketing + organic growth
• Ability to think strategically AND execute hands-on
• Experience building or leading teams
• Deep understanding of user psychology and conversion
• High ownership and accountability
Strong Advantage If You
• Have scaled a startup from
0 → traction
• Understand African/Nigerian market dynamics
• Have worked on marketplace, SaaS, or creator platforms
• Know how to build community-led growth systems
What Success Looks Like (First 90 Days)
• Clear go-to-market strategy executed
• First wave of active users (buyers + sellers) onboarded
• Defined acquisition channels that are working
• Early traction with measurable growth
• Initial marketing team in place
What You Get
• Meaningful
equity ownership
in a product-ready startup
• Full control of marketing and growth strategy
• Opportunity to build and lead a team from scratch
• Direct impact on company direction and revenue
• Transition into a
paid executive role as revenue scales
Who This Role Is For
• You don’t want to “just run campaigns”—you want to
own growth
• You’re confident you can take a product to market and win users
• You’re comfortable trading short-term salary for long-term upside
• You want to build something big, not just stable