• The purpose of this role is to drive efficient traffic and booking growth by executing spend and campaigns across key digital performance channels including display, PPC & affiliates
• Produce daily reporting of KPIs to identify issues and opportunities for growth. Communicate KPIs with key stakeholders.
• Create engaging and relevant ad copy to boost campaign conversion.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to company goals.
• Monitor and evaluate search results and search performance across the major search channels.
Requirements
• Creative and experimentation mindset.
• Good project management skills.
• Ability to communicate with a variety of people.