Job Description
JOB DESCRIPTION
We are looking for a
results-driven Head of Marketing / Growth Lead
to own and scale revenue across our e-commerce brands.
This role is responsible for:
• Turning ad spend into
profitable, predictable revenue
• Building a
systematic product-launch and scaling engine
• Leading paid media, creative and product research
• Ensuring marketing decisions are driven by
data, not guesswork
This is
not
a “just run ads” role. This is a
business growth leadership role
.
KEY RESPONSIBILITIES
1. Revenue & Growth Ownership
• Own monthly revenue targets from marketing
• Manage marketing profitability (CAC, margins and order volume)
• Ensure marketing spend translates to
actual banked revenue
, not vanity metrics
2. Paid Advertising Leadership
• Oversee all paid media (Meta, TikTok, others)
• Supervise and manage Media Buyers
• Decide:
• Which products get budget
• How much to scale or cut
• When to pause, kill, or relaunch offers
• Implement structured testing and scaling frameworks
3. Creative & Messaging Direction
• Lead creative strategy in collaboration with:
• Creative Strategist
• Video Editors
• UGC Creators
• Define winning: Hooks, Angles, Offers, Messaging per product
• Ensure
high creative output and fast iteration
4. Product Launch & Research Oversight
• Work closely with the Product Research & Offer team
• Decide which products to launch
• Define: Pricing, Bundles, Bonuses, Guarantees
• Maintain a
healthy pipeline of new products
5. Reporting, Data & Accountability
• Deliver
clear weekly marketing performance reports
• Track performance across: Ads, Creatives, Products
• Identify issues early and propose solutions proactively
EXPERIENCE/QUALIFICATIONS
MUST-HAVE
• B.Sc/HND in digital marketing, or any related field
• 3–6 years in
performance-driven e-commerce
• Managed
₦20m+ monthly ad spend
• Strong Meta Ads experience (TikTok is a plus)
• Understand Nigerian consumer behavior
• Comfortable with Pay-on-Delivery realities
• Experience in managing teams
• Email marketing knowledge
ABSOLUTE NOs
❌ Brand-only marketers
❌ Junior media buyers
❌ People who avoid accountability
❌ People who cannot explain numbers clearly
Capsgain Solutions Limited
is a
performance-driven e-commerce company
operating in Nigeria. We build and scale
multi-product Pay-on-Delivery brands
with a strong focus on:
• Revenue accountability
• Data-driven decision making
• Structured testing and scaling
• Clear documentation and reporting
If you are an individual who takes
ownership
, understand numbers, and are comfortable being held accountable for results, you are welcome to join the team by applying below.
Apply here:
https://forms.gle/HKniqxQzRbHDTYCg9
Only qualified candidates will be contacted.