Job Description
Job Summary
• We are looking for an experienced Marketing & Communications Manager who understands how premium brands communicate and how to engage High-Net-Worth Individuals (HNI) clients.
• This role sits at the intersection of brand management, business development, and client experience.
• You will own how Five28 is perceived across every touchpoint—from client conversations and proposals to digital presence and communications.
Key Responsibilities
Brand & Positioning:
• Own and strengthen Five28’s brand positioning as a premium interior design and property development company.
• Ensure all brand communication reflects Five28’s standards.
• Maintain brand consistency across decks, proposals, presentations, and social media platforms.
HNI & Client-Facing Communication:
• Develop communication strategies tailored to HNI and UHNI audiences.
• Handle client pitches and presentations.
• Review and refine written and visual communication to meet client expectations.
• Understand client psychology and adapt messaging accordingly.
Marketing Strategy & Execution:
• Design and execute marketing strategies aligned with business growth objectives.
• Oversee digital presence, including social media, website content, newsletters, and campaigns.
• Collaborate with the Social Media Manager to translate projects into compelling stories and case studies.
Public Relations & Partnerships:
• Manage PR opportunities, brand features, collaborations, and strategic partnerships.
• Build and maintain relationships with media, industry stakeholders, and relevant platforms.
• Oversee brand reputation management when required.
Team & Vendor Management:
• Coordinate external vendors such as photographers, videographers, and content creators.
• Review and approve all social media content to ensure alignment with Five28 standards.
• Mentor junior team members and external vendors where applicable.
Requirements
• B.Sc Degree in Marketing, Business Administration, Public Relations, or a related field.
• 3–5 years of experience in marketing, communications, or brand management, preferably within luxury, real estate, design, lifestyle, or premium service industries.
• Proven experience engaging HNI or executive-level corporate clients.
• Strong understanding of brand tone, discretion, and client experience.
• Excellent written and verbal communication skills.
• Strong attention to detail.
• Strong strategic thinking ability.
• CIM certification is an added advantage.