Job Description
Role Overview
Mission: Make people understand why this product matters to them specifically, and produce the content that drives them to act. You are the bridge between the product and the market. You turn features into stories that resonate with freelancers, remote workers, and people who move money across borders.
You are the person who answers: What should we say to this specific audience, and does the content we're producing actually drive signups and activation?
What You’ll Do
• Segment-specific messaging.
You develop and maintain distinct messaging for each core user segment. A freelancer who needs a virtual dollar card has different pain points than a remote worker receiving a salary in a foreign currency, who has different pain points than someone in the diaspora sending money home. You understand these differences deeply and craft value propositions that speak to each segment specifically. You don't write generic "send money globally" copy; you write messaging that makes each user feel like the product was built for them.
• Competitive positioning.
You know what competitors are saying and how they're positioning. You maintain competitive battle cards: clear, honest comparisons that articulate where the product wins on pricing, infrastructure, transparency, and specific use cases. These battle cards are used by the Social Media Manager for content, by the Growth Lead for ad messaging, and by the CEO for partnerships and investor conversations.
• Blog content and SEO articles.
You produce one to two blog posts per week targeting searches that the audience is actually making: how to receive international payments as a freelancer, how to choose a virtual dollar card, how to manage multiple currencies as a remote worker. You write with SEO awareness: proper keyword targeting, heading structure, internal linking, but you never sacrifice readability for search optimisation. Your articles are genuinely useful, not keyword-stuffed filler.
• Email copy and lifecycle content.
You write the actual emails and push notification copy that goes into lifecycle automation flows. You write emails that are compelling, specific, and drive action, not generic "hey, come back" messages, but copy that addresses the specific hesitation a user has at that stage of the journey.
• Feature launch copy.
When a new feature goes live, you write everything: the in-app announcement, the app store update text, the landing page section, the blog post explaining it, the email to existing users, and the talking points the Social Media Manager uses for the launch campaign. You own how every product change is communicated to the market.
• Landing page and website copy.
You own the words on the website. When a new feature launches, the landing page reflects it. When positioning evolves based on data from the Growth Lead, you update the website copy. You work from the existing messaging foundation but continuously refine it based on what's converting and what's not.
Content calendar.
• You maintain a content calendar that aligns with product launches, growth priorities, and seasonal opportunities. This calendar is shared with the Social Media Manager so they can plan distribution, and with the Growth Lead so they can coordinate paid amplification of key content pieces.
• Onboarding and in-app copy:
• You write the UX copy that users see inside the product during onboarding, first-time flows, and key decision moments. The words that appear when someone is about to make their first deposit, or when they're choosing between product tiers, that's your work. You coordinate with the product designer on this, but the messaging strategy is yours.
You're measured on:
• Blog traffic and search rankings.
• Email open rates and click-through rates on copy you've written.
• Landing page conversion rate.
• Content production cadence.
• Qualitative feedback on whether messaging resonates from user research and support interactions.
Requirements
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3–4 years experience in Product & Content Marketing, growth or performance marketing (fintech or mobile-first startups preferred).
• Proven track record of running multi-channel campaigns with clear ROI.
• Experience managing marketing budgets and delivering measurable results.
What You Get
• Competitive pay and benefits.
• A hands-on role in a fast-growing fintech.
• Real ownership and room to experiment.
• A collaborative team and clear growth path.
Work Location: Hybrid role in Lagos
Pay: From ₦300,000.00 per month
Work Location: Hybrid remote in Lagos (Lagos)