Job Description
About SwiftVia
SwiftVia is building the operating system for business logistics in Africa.
Our platform helps logistics companies, restaurants, online stores, delivery brands, and independent riders manage deliveries, customers, riders, payments, operations, and growth from one platform.
We're starting in Nigeria and building toward becoming Africa's leading logistics infrastructure company.
Role Overview
We are looking for a highly entrepreneurial Chief Marketing Officer (CMO) to lead SwiftVia's growth, customer acquisition, brand strategy, and market expansion.
As CMO, you will be responsible for building and executing SwiftVia's marketing strategy across both our B2B SaaS products and consumer-facing delivery platform.
This is not a corporate marketing role. We need someone who can think strategically while also executing campaigns, testing ideas, creating systems, and driving measurable growth.
The ideal candidate is obsessed with customer acquisition, product marketing, partnerships, community building, and startup growth.
Key Responsibilities
Growth & Customer Acquisition
• Develop and execute customer acquisition strategies.
• Drive signups, activations, and conversions across all SwiftVia products.
• Build scalable growth systems.
• Optimize acquisition funnels and conversion rates.
• Identify new growth opportunities and channels.
• Monitor customer acquisition costs and marketing ROI.
Product Marketing
• Develop positioning and messaging for SwiftVia products.
• Understand customer pain points and market needs.
• Create launch strategies for new features and products.
• Work closely with Product, Design, and Engineering teams.
• Conduct market research and competitor analysis.
Brand Development
• Define and strengthen SwiftVia's brand identity.
• Ensure consistency across all customer touchpoints.
• Develop marketing assets and communication guidelines.
• Build trust and credibility within the logistics industry.
Partnerships & Business Development Support
• Develop strategic partnerships that drive growth.
• Create co-marketing opportunities.
• Support onboarding campaigns for logistics businesses.
• Build relationships with industry stakeholders and associations.
Content & Community
• Lead content strategy across social media, email, blog, and video.
• Grow SwiftVia's online presence and community.
• Oversee customer education initiatives.
• Build thought leadership around logistics, delivery operations, and business growth.
Team Leadership
• Recruit and manage marketing team members.
• Lead and mentor:
• Social Media Manager
• Graphics Designer
• Marketing Interns
• Future growth and content team members
• Establish marketing processes and KPIs.
• Create a culture of experimentation and accountability.
Success Metrics
The CMO will be measured on:
• Business signups
• Activated businesses
• Monthly active businesses
• Customer acquisition cost (CAC)
• Lead generation volume
• Conversion rates
• Retention rates
• Referral growth
• Brand awareness metrics
• Revenue growth influenced by marketing
Requirements
Must Have
• 5+ years experience in growth marketing, product marketing, or startup marketing.
• Proven ability to grow products or businesses.
• Strong understanding of SaaS marketing.
• Experience building marketing systems from scratch.
• Excellent communication and leadership skills.
• Data-driven decision making.
• Ability to work in a fast-paced startup environment.
Nice to Have
• Startup founding experience.
• Experience in logistics, mobility, marketplaces, or fintech.
• Experience scaling products in Africa.
• Experience managing remote teams.
• Experience with partnerships and community-led growth.
What We Offer
• Meaningful equity ownership.
• Opportunity to build a category-defining African technology company.
• Direct influence on company strategy and growth.
• Opportunity to build and lead the entire marketing function.
• Flexible work environment.
• Career-defining leadership opportunity.
SwiftVia Core Values
• Innovation
• Collaboration & Teamwork
• Efficiency & Speed
• Customer First
• Accountability
• People-Centric
• Simplicity
Why Join SwiftVia?
We're not looking for someone to simply run ads or manage social media.
We're looking for a marketing leader who wants to help build one of Africa's most important logistics technology companies from the ground up and own a meaningful part of the journey.
This is an equity based role. No Salary to start.
Application Question(s):
• How many years of marketing do you have in a leadership role?
• Are you okay with starting with no salary? This is an equity based role and salary only comes when the company makes money or raise funding from investors.
• Visit our website: swiftvia.com, check our socials. what are we doing wrong?
• What would you do on your first day as CMO?
Work Location: Remote