Job Description
Job Title: Digital Marketing & Web DevelopmentSpecialist
Location: Remote / Hybrid - Lagos, Nigeria
Job Type: Full-Time
About Us
We are a fast-growing marketing firm looking for a highly skilled Digital Marketing & Web Development Specialist to join our team. If you are a "Full-Stack Marketer" who loves building websites just as much as you love optimizing conversion rates and running email campaigns, this is the role for you. You will be the technical backbone of our agency, managing web infrastructure and marketing integrations for both our firm and our clients.
The Role
You will bridge the gap between IT and marketing. Your primary responsibility will be to develop, manage, and maintain websites, build high-converting landing pages, and seamlessly integrate them with email marketing engines, CRM platforms, and social media ecosystems.
Key Responsibilities
• Web Development & Management: Build, update, and maintain WordPress/Webflow websites. Ensure all sites are fast, mobile-responsive, secure, and optimized for search engines (SEO).
• Landing Page Creation: Design and develop custom landing pages for marketing campaigns with a strong focus on Conversion Rate Optimization (CRO) and A/B testing.
• System Integrations: Connect websites to third-party tools via APIs, webhooks, or Zapier/Make. Ensure seamless data flow between the website, CRMs (like HubSpot), and other platforms.
• Email Engine Integration: Integrate email marketing platforms (e.g., Mailchimp, ActiveCampaign) into websites for lead capture. Manage technical email setups including form building, list segmentation, and deliverability protocols (SPF/DKIM).
• Social Media & Tracking Integration: Install and configure tracking pixels (Meta, LinkedIn, TikTok), set up Google Tag Manager, and connect social media APIs for accurate campaign tracking and retargeting.
• Technical Troubleshooting: Act as the go-to expert for diagnosing and fixing website bugs, broken integrations, and tracking issues.
Required Skills & Qualifications
• Web Technologies: Strong proficiency in HTML, CSS, JavaScript, and modern Content Management Systems (WordPress, Webflow, or Shopify).
• Marketing Automation: Proven experience integrating and managing email marketing platforms and CRM systems.
• API & Middleware: Hands-on experience with REST APIs and automation tools like Zapier or Make.
• Analytics & Tracking: Deep understanding of Google Analytics 4, Google Tag Manager, UTM parameters, and social pixel implementation.
• Design Sense: A good eye for UI/UX design principles to ensure landing pages are both functional and visually appealing.
• Problem Solver: Excellent troubleshooting skills and the ability to learn new software platforms quickly.
What You Must Have
• 3 to 5 years of experience at a marketing agency or marketing firm — this is non-negotiable
• Proven, hands-on experience with every item in the responsibilities list above
• Proficiency in HTML, CSS, and JavaScript
• Hands-on experience with WordPress and/or Webflow
• Practical experience with Mailchimp, ActiveCampaign, HubSpot, or Klaviyo
• Experience with REST APIs, Zapier, and/or Make for system integrations
• Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Proven experience managing Meta Ads and/or Google Ads campaigns
• Working knowledge of on-page and technical SEO
Ability to manage multiple client accounts simultaneously without dropping the ball
What We Offer
• Competitive salary: ₦400,000 – ₦550,000/month
• Remote / Hybrid flexibility
• Diverse client portfolio across multiple industries
• Direct path to a senior leadership role as we grow
• Support for professional certifications
• Internet allowance
Pay: ₦450,000.00 - ₦550,000.00 per month
Education:
• Undergraduate (Preferred)
Experience:
• Website development & maintenance: 3 years (Required)
• HTML, CSS, and JavaScript: 3 years (Required)
• on-page and technical SEO: 3 years (Required)
• Google Analytics 4 (GA4) and Google Tag Manager (GTM): 3 years (Required)
• WordPress and/or Webflow: 3 years (Required)
• Meta Ads and/or Google Ads campaigns: 3 years (Required)
Location:
• Nigeria (Required)
Work Location: Remote