Job Description
ABOUT THE COMPANY
Zino Aviation is a Pilot Training, Aviation Management and Consultancy firm that was founded by Captain Zino Mario.
JOB SUMMARY
Minimum RequirementsMinimum 5 years of experience in marketing, communications, branding, public relations, digital marketing, media, or related fields.Candidates with 6–10 years of relevant experience are strongly encouraged to apply.Minimum 2 years of team leadership or management experience.Proven track record of building brands, leading campaigns, managing communications, and driving audience growth.Experience working across multiple products, services, or business units is advantageous.Strong commercial awareness and business acumen.
RESPONSIBILITIES
Brand Strategy & Brand ManagementDevelop and oversee brand strategies across all Group companies.Define and strengthen brand positioning.Ensure consistency across all brand touchpoints.Develop and maintain brand guidelines and standards.Protect and strengthen brand reputation.Oversee visual identity, messaging, tone of voice, and brand consistency.Support the creation of premium, globally competitive brands.Marketing Strategy & Audience GrowthDevelop and execute comprehensive marketing strategies across all Group companies.Create marketing plans aligned with growth and commercial objectives.Increase brand awareness and market visibility.Drive audience growth across digital and offline channels.Support customer acquisition initiatives.Identify opportunities to strengthen market positioning.Monitor industry trends and competitor activity.Communications & Corporate MessagingDevelop communication frameworks and messaging strategies.Oversee internal and external communications.Ensure messaging remains clear, consistent, and aligned with organisational objectives.Manage major announcements, launches, campaigns, and public communications.Support stakeholder communication initiatives.Strengthen communication standards across the Group.Public Relations & Media RelationsDevelop and execute public relations strategies.Build and maintain relationships with journalists, media houses, publishers, influencers, and industry commentators.Identify media opportunities that increase visibility and credibility.Manage press releases, interviews, media engagements, and public announcements.Support reputation management initiatives.Position Group companies and leadership as respected industry voices.Content Strategy & Thought LeadershipDevelop and oversee content strategies across all businesses.Lead content creation initiatives across written, visual, audio, and video formats.Oversee blogs, newsletters, social media content, articles, interviews, podcasts, and thought leadership initiatives.Identify stories and content opportunities that strengthen engagement and brand awareness.Support executive and founder personal branding initiatives.Ensure content aligns with business objectives and brand standards.
REQUIRED SKILLS
Marketing, Ability to coordinate, Business development, Business strategy, Brand management
REQUIRED EDUCATION
Diploma, Associate's degree