Job Description
Job Purpose
• The Marketing Manager is responsible for driving consumer demand and achieving exceptional achievement of business objectives for the Close Up and Rexona Brand in Nigeria.
• This role involves translating business strategy into actionable marketing plans, working with the CSP Teams, and championing a digital-first, social-first approach to brand building and consumer engagement.
• Drive Innovation to achieve ambitious business objective, delivering multi-year brand growth, penetration, brand power KPIs and business model.
What Will Your Main Responsibilities Be
• Translate the 1UL AML / BWPC BG strategic vision into comprehensive Close Up and Rexona Marketing Plans specifically tailored for the Nigerian consumer, acting as the guardian of these plans and ensuring their effective implementation.
• Oversee all marketing activities for the Close Up and Rexona brand in the market, comprising advertising campaigns, consumer engagement initiatives, direct-to-consumer strategies, and the execution of global brand innovations.
• Collaborate with Demand Creation Lead and relevant agencies to develop impactful brand assets, create compelling content and amplify brand messaging across digital and retail platforms in Nigeria.
• Drive all marketing activities focused on (digital) Consumer Demand Creation, in partnership with the in-market DMC team, including brand activation, consumer insights generation, data analytics, content development, strategic partnerships, and the planning and execution of in-market experiential events across all Power Brands in the market.
• Lead the Digital Marketing agenda, developing and implementing strategies to plan and deliver seamless, engaging digital consumer experiences and campaigns.
What You Will Need To Succeed
Experiences & Qualifications:
• Demand Creation Leadership: Minimum of 7 years of proven experience in marketing, with a strong emphasis on demand generation, brand building, and digital marketing within the consumer goods industry.
• Strategic Planning & Execution: Demonstrated success in developing and executing integrated marketing plans that align with business objectives, drive consumer demand, and deliver measurable results.
• Digital Marketing Expertise: Deep understanding of digital marketing channels, tactics, and best practices, including social media marketing, influencer marketing, content marketing, search engine optimization (SEO), and paid advertising.
• Team Leadership & Management: Proven ability to lead, inspire, and develop high-performing marketing teams, fostering a collaborative and results-oriented environment with clear accountability and decisive action.
• Cross-Functional Collaboration: Experience working effectively with cross-functional teams, including customer development, R&D, finance, and creative agencies, to achieve shared goals.
• Budget Management: Strong financial acumen and experience managing marketing budgets, tracking ROI, and optimizing campaign spending.
Skills
Strategic Marketing & Demand Creation:
• Strategic Thinking & Planning: Ability to translate business objectives into actionable marketing strategies and plans that drive consumer demand and achieve measurable results.
• Demand Generation Expertise: Deep understanding of demand creation principles, tactics, and best practices across various channels, including digital, social, and experiential.
• Brand Building & Storytelling: Skill in crafting compelling brand narratives, developing engaging content, and creating consistent brand experiences that resonate with target audiences / social first cohorts.
• Product Understanding: In-depth understanding of the brand formulation and how to bring product superiority to life during the shopper journey to drive desire and UBS.
Digital Marketing & E-commerce:
• Digital Marketing Mastery: Comprehensive knowledge of digital marketing channels, platforms, and tools, including social media, search engine optimisation (SEO), paid advertising, email marketing, and marketing automation.
• Social Media Expertise: In-depth understanding of social media platforms, trends, and best practices for building brand awareness, engaging audiences, and driving conversions.
• E-commerce & D2C: Experience with e-commerce platforms, digital merchandising, and direct-to-consumer (D2C) marketing strategies.
Leadership & Collaboration:
• Team Leadership & Management: Proven ability to lead, motivate, and inspire high-performing marketing teams, fostering a collaborative and results-oriented culture with clear accountability and decisive decision-making.
• Cross-Functional Collaboration: Strong interpersonal and communication skills to effectively collaborate with cross-functional teams, external agencies, and stakeholders.
Analytical & Data-Driven Mindset:
• Data Analysis & Insights: Proficiency in using data analytics tools and techniques to track marketing performance, measure ROI, and derive actionable insights.
• Budget Management & Optimisation: Strong financial acumen and experience managing marketing budgets, optimising campaign spending, and maximizing return on investment.
Application Closing Date
Not Specified.
Method of Application
Interested and qualified candidates should:
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