Job Description
C
Marketing Manager (iGaming / Online Casino) – Remote (Nigeria)
CustomerUmbrella
Marketing & Communications
Today
New
Abuja Full Time IT & Telecoms Confidential
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Experience Level: Entry level Experience Length: 2 years
Job descriptions & requirements
Location: Remote (Nigeria)
Job Type: Full-time
About Us: At Customer Umbrella LTD, we drive growth and delivers top-tier marketing and operational solutions for global online entertainment and iGaming platforms. We are expanding our footprint and looking for a high-performing, data-driven Marketing Manager based in Nigeria to scale our online casino brand, acquire new players, and maximize customer lifetime value.
The Role – What You Will Do:
As our iGaming Marketing Manager, you will be responsible for planning, executing, and optimizing marketing campaigns to drive player acquisition (FTDs) and retention (CRM). You will live and breathe casino metrics, manage affiliate networks, and build localized marketing strategies for the African market and beyond.
• Affiliate Management: Identify, recruit, and negotiate deals (CPA, RevShare, Hybrid) with casino affiliates, stream owners (Twitch/Kick), and local sports/gaming influencers.
• Player Acquisition (Acquisition): Oversee marketing channels to drive a steady stream of First-Time Depositors (FTDs) while maintaining a healthy Customer Acquisition Cost (CAC).
• Retention & CRM: Design and execute player engagement strategies, including casino tournaments, customized bonus offers, loyalty/VIP programs, and automated SMS/Email campaigns.
• SEO & Content Strategy: Coordinate with SEO specialists and content creators to rank our casino platform for high-value keywords and review sites.
• Data & ROI Analysis: Continuously monitor and analyze campaign performance, tracking Player Lifetime Value (LTV), churn rates, and overall ROI to optimize the marketing budget.
• Compliance: Ensure all marketing campaigns and promotional materials align with local gambling regulations and licensing requirements.
What We Are Looking For (Requirements):
• iGaming Experience (Mandatory): At least 2-3 years of proven experience in digital marketing specifically within the Online Casino, Sportsbook, or iGaming sector.
• Affiliate Marketing Expertise: Deep understanding of how casino affiliate networks operate and a proven track record of managing Affiliate/Publisher relationships.
• Flawless Communication: Exceptional written and verbal English skills, with the ability to negotiate deals confidently.
• Data-Driven Mindset: Strong analytical skills. You know how to read Google Analytics, CRM software, and backend casino metrics to make decisions.
• Creativity: Ability to design exciting casino promotions and bonus mechanics that stand out from the competition.
• Technical Setup (Crucial for Remote Work):
• A highly reliable, high-speed internet connection with a solid backup solution.
• An uninterrupted power supply setup (Inverter/Generator is mandatory due to the remote nature of the role).
What We Offer:
• 100% Remote Work: Work from the comfort of your home anywhere in Nigeria.
• Attractive Compensation: A competitive salary, plus performance-based bonuses tied to acquisition targets.
• Growth & Scale: The opportunity to build and lead a marketing team as the brand grows.
• Dynamic Environment: Work in the fast-paced, high-reward world of international iGaming.
