Job Description
About Pathfinder Consulting
Pathfinder Consulting (formerly known as D-Tech Centrix) is a career development, workforce solutions, business advisory and technology-enabled services company supporting professionals, entrepreneurs and organizations across multiple markets.
Through our career programmes, recruitment services, training, business advisory solutions and digital products, we help people and businesses gain clarity, improve performance and access global opportunities.
JobVoy AI is one of our growing technology products, created to support job seekers with smarter career development and job-search solutions.
About the Role
We are hiring an experienced, commercially minded Product Marketing Manager to lead the growth and market adoption of JobVoy AI.
This is not a general social media role. The successful candidate must understand how to position a digital product, identify the right audience, build effective acquisition campaigns and turn product value into measurable sign-ups, engagement and revenue.
You will own JobVoy AI’s go-to-market strategy, product positioning, campaign execution and demand-generation activities. You will work closely with the product, content, sales and leadership teams.
Key Responsibilities
• Develop and execute the go-to-market strategy for JobVoy AI.
• Conduct market, customer and competitor research.
• Define clear product positioning, messaging and audience segments.
• Plan and execute product launches, promotional campaigns and growth experiments.
• Create and coordinate landing pages, email campaigns, case studies, sales materials and social media campaigns.
• Manage paid campaigns across Google, Meta and LinkedIn.
• Build and optimize acquisition, activation and conversion funnels.
• Improve product sign-ups, onboarding, engagement and retention.
• Monitor campaign and product performance using analytics and customer insights.
• Work with the product team to translate features into compelling customer benefits.
• Collaborate with sales, content and leadership teams to improve market adoption.
• Use AI tools to improve research, campaign planning, reporting, testing and content production.
Requirements
• 3–5 years of experience in product marketing, growth marketing or digital product acquisition.
• Strong experience marketing digital products, platforms, SaaS solutions or technology-enabled services.
• Hands-on experience managing paid advertising campaigns.
• Strong understanding of customer acquisition funnels and conversion-rate optimization.
• Experience with SEO, email marketing, CRM systems and marketing automation.
• Excellent copywriting, product storytelling and communication skills.
• Strong analytical skills and the ability to interpret performance data.
• Demonstrated professional use of AI productivity and marketing tools.
• Experience working independently in a fast-paced remote environment.
• A portfolio or documented examples of campaigns and results.
Preferred Tools
• Google Analytics
• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• HubSpot or similar CRM platforms
• Canva
• Notion
• ChatGPT
• Claude
• Gemini
• Perplexity
• Other AI-powered marketing and research platforms
What We Provide
The successful candidate will have access to approved company AI tools, marketing platforms and digital resources required to perform the role effectively.
You will also have the opportunity to contribute directly to the growth of an emerging career technology product, test new campaign ideas and work across product, marketing and business strategy.
Success Metrics
Performance will be measured through:
• User acquisition
• Product sign-ups
• Customer acquisition cost
• Campaign return on investment
• Product activation and engagement
• Marketing-qualified leads
• Conversion rates
• Brand awareness
• Product adoption and retention
Disclaimer
Only candidates that attach links to the portfolio(s) and/or body(ies) of work will be considered
Pay: ₦200,000.00 - ₦300,000.00 per month
Application Question(s):
• What tools do you use to create content for your Product (include AI tools as well and be specific)
• How soon will you be able to start?
• What product(s) have you been able to market digitally and what did success look like for you?
Experience:
• Full-Cycle Product Marketing & Management: 3 years (Required)
Work Location: Remote
