Job Description
Job Summary
• The Sales Coordinator is responsible for coordinating sales operations, supporting the sales team, managing customer orders, monitoring inventory, preparing sales reports, and ensuring timely product deliveries.
• The role serves as the link between the sales, warehouse, logistics, finance, and customer service teams to ensure efficient order fulfillment and exceptional customer service.
• The ideal candidate will have experience in industries such as FMCG, automobile, lubricants, tyres, spare parts, manufacturing, consumer goods, or any fast-paced sales and distribution environment.
Key Responsibilities
Sales Operations:
• Coordinate daily sales activities and provide administrative support to the sales team.
• Process customer orders accurately and ensure timely execution.
• Prepare quotations, sales invoices, and other sales-related documentation.
• Track customer orders from placement through delivery.
• Ensure all sales transactions comply with company policies and procedures.
Customer Relationship Management:
• Serve as the primary point of contact for customers regarding orders, deliveries, and product availability.
• Build and maintain strong relationships with distributors, dealers, retailers, corporate customers, and key accounts.
• Resolve customer inquiries and complaints promptly by coordinating with relevant departments.
• Maintain accurate customer records and sales documentation.
Sales Reporting & Analysis:
• Prepare daily, weekly, and monthly sales performance reports.
• Monitor sales targets and provide performance updates to management.
• Analyze sales trends, customer buying patterns, and product performance.
• Maintain accurate sales databases and dashboards.
• Support forecasting and sales planning activities.
Inventory & Logistics Coordination:
• Coordinate with warehouse and logistics teams to ensure timely product dispatch and delivery.
• Monitor inventory levels and communicate stock shortages to management.
• Follow up on pending deliveries, back orders, and customer requests.
• Ensure proper documentation for product dispatch and receipt.
Cross-Functional Coordination:
• Work closely with Finance to monitor customer payments, credit limits, and outstanding balances.
• Collaborate with the Marketing team to support promotions, product launches, and sales campaigns.
• Coordinate with Procurement and Supply Chain teams to ensure product availability.
• Assist the Sales Manager with distributor onboarding, pricing updates, and promotional activities.
Administrative Duties:
• Maintain accurate sales records, contracts, quotations, and agreements.
• Schedule meetings, prepare presentations, and support sales reviews.
• Ensure timely submission of sales reports and documentation.
• Monitor sales team expenses and administrative requests where applicable.
Key Performance Indicators KPIs
• Sales order processing accuracy.
• Order fulfillment turnaround time.
• On-time delivery rate.
• Customer satisfaction and response time.
• Sales reporting accuracy and timeliness.
• Inventory coordination efficiency.
• Reduction in order processing errors.
• Distributor and dealer support effectiveness.
• Sales data accuracy.
• Achievement of departmental service-level agreements SLAs.
Qualifications
• Bachelor's Degree in Business Administration, Marketing, Sales, Economics, or a related discipline.
• Professional certification in Sales or Marketing is an added advantage.
Experience::
• 3–5 years of experience as a Sales Coordinator, Sales Support Executive, Sales Administrator, or similar role.
• Experience in FMCG, automobile, lubricants, tyres, spare parts, manufacturing, consumer goods, or related industries is required.
• Experience working with distributors, dealers, wholesalers, and retail channels is highly desirable.
Skills & Competencies:
• Strong sales coordination and administrative skills.
• Excellent communication and interpersonal skills.
• Strong analytical and reporting abilities.
• Excellent organizational and time management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• High attention to detail and accuracy.
• Customer service orientation with strong problem-solving skills.
• Ability to work independently and collaboratively with cross-functional teams.
Technical Skills:
• Advanced proficiency in Microsoft Excel Pivot Tables, XLOOKUP/VLOOKUP, dashboards, and data analysis.
• Proficiency in Microsoft Office Suite Word, PowerPoint, Outlook.
• Experience using ERP systems such as SAP, Oracle, Microsoft Dynamics, Odoo, Sage, or similar.
• Experience with CRM software is an added advantage.
• Ability to generate and interpret sales reports and KPIs.
Preferred Candidate Profile:
• Experience supporting field sales teams across multiple territories.
• Good understanding of sales distribution networks and channel management.
• Ability to coordinate high-volume transactions while maintaining accuracy.
• Strong commercial awareness and customer-focused mindset.
• Proactive, organized, and capable of working under pressure to meet deadlines.
