Digital Marketing Lead

Nigeria (Head Office)

Marketing

On-site

Experienced Professionals

ABOUT THE JOB

The role will be a key part of the AH Marketing team and will aim to improve business outcomes (volume, revenue, market share) for the E-commerce channels, working closely with important stakeholders such as e-commerce, and Portfolio marketing. The Digital Marketing Lead will be responsible for driving digital engagement, content strategy, and commerce initiatives across multiple digital platforms, working closely with cross-functional teams to develop and execute campaigns that enhance brand visibility and drive online sales performance.

IS THIS YOU?

• Bachelor’s degree in Marketing, Visual Communication, Digital Media

• 5+ years of experience including Sales, eCommerce, digital content creation and performance marketing

• Data driven and analytical

• Innovative & strategic mindset

• Experience with analytics tools, including Google Analytics

• Familiarity with A/B testing including program development and performance measurement

• Ability to work cross functionally and coordinate effectively

• Excellent attention to detail and ability to work in a fast-paced environment.

• Strong stakeholder management skills and high ability to influence senior stakeholders and peers.

YOUR KEY RESPONSIBILITIES

• In collaboration with eCommerce and Marketing team, identify B2B micro-occasions to drive different consumption/purchase moments of Coca-Cola and other brands across eCommerce platforms.

• Plan and execute contents in line with brad messaging ensuring strong digital presence on customer platforms

• Monitor the online ordering channel campaign performance, and ensure acquisition and retention growth

• Co-create the B2B marketing campaigns as part of the annual brand planning process.

• Co-create relevant content in line with the brand guidelines as well as the occasions/moments we want to drive for the specific activations.

• Where available, source ready-made content and adapt it to the country/platform requirements (language, local pack update etc...), update existing A+ content with new designs and text callouts, ensuring that they are optimized for increased conversion rates

• Integrate innovation strategy and NPD pipeline into the platform plans (insights, consumer & shopper content, customer selling story)

• Channel plan (channel LOS, standard merchandising / assets menu, trade programs, customer segmentation) – accountable for the delivery of all website, email, push notification content accordingly.

• Create graphics and visual assets for Brand Stores

• Ensure on time in full delivery of B2B toolkit developed by TCCC

ABOUT COCA-COLA HBC

We are a growth company, deeply passionate about growing and winning together. At Coca-Cola HBC, our people are the nucleus of our success, and our commitment to capability development drives our performance and sustainability. We believe in creating an environment where individuals can open up their potential, learn continuously, and contribute meaningfully to collective success. With Customer First at the heart of our focus and We over I as our DNA, we deliver excellence through collaboration, simplicity, and relentless improvement.

If you are ready to play a key role in developing our next generation of technical talent, join us at Coca-Cola HBC—where we play to grow and win.

We Play to Grow and Win, do you?