Job Description
Job summary
The Sales & Marketing Manager will be responsible for developing and executing sales and marketing strategies that significantly increase the adoption of HESED EduSuite's software products, particularly our School Management System and Learning Management System.
Min Qualification: Degree Experience Level: Mid level Experience Length: 4 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Nigeria
Job descriptions & requirements
Responsibilities:
Business Development:
• Develop and execute annual sales and marketing strategies aligned with company growth objectives.
• Drive sales of HESED School Management System, LMS, and other software products.
• Identify new business opportunities within: Nursery schools, Primary schools, Secondary schools, Colleges, Training institutions, and Corporate organisations.
• Build long-term relationships with school proprietors, principals, governing boards, and education consultants.
• Develop strategic partnerships with educational associations, private school groups, and government agencies.
Sales Management:
• Generate qualified leads through multiple channels.
• Manage the entire sales cycle from prospecting to contract signing.
• Conduct software demonstrations and presentations.
• Prepare proposals, quotations, and commercial offers.
• Negotiate contracts and close sales.
• Achieve monthly, quarterly, and annual revenue targets.
Marketing & Brand Development:
• Develop integrated digital marketing campaigns.
• Coordinate social media marketing across LinkedIn, Facebook, Instagram, and YouTube.
• Plan webinars, exhibitions, and education conferences.
• Develop promotional materials, brochures, videos, and product presentations.
• Coordinate public relations activities.
• Increase brand awareness nationally.
Customer Relationship Management:
• Build and maintain excellent client relationships.
• Conduct regular customer visits.
• Manage customer onboarding with the implementation team.
• Identify opportunities for upselling and cross-selling.
• Ensure high customer satisfaction and retention.
Team Leadership:
• Recruit, train, and mentor sales executives.
• Set sales targets and monitor performance.
• Conduct weekly sales meetings.
• Coach staff on consultative selling techniques.
• Promote a high-performance sales culture.
Market Intelligence:
• Monitor competitor activities.
• Analyse customer feedback and market trends.
• Recommend product improvements based on customer needs.
• Provide regular market intelligence reports to management.
Reporting:
• Sales performance
• Lead generation
• Conversion rates
• Revenue forecasts
• Marketing campaign effectiveness
• Customer acquisition cost
• Customer retention metrics
Requirements:
• Minimum qualification of a BSc
• 2 years of previous experience in a similar role
Key Performance Indicators:
The Sales & Marketing Manager will be measured against the following:
Revenue Growth:
• Annual sales target achievement of at least 100%.
• Year-on-year revenue growth.
Customer Acquisition:
• Minimum number of new schools onboarded each month.
• Number of enterprise clients acquired.
Sales Conversion:
• Lead-to-customer conversion rate.
• Proposal win rate.
Customer Retention:
• Customer renewal rate.
• Customer satisfaction score.
• Net Promoter Score (NPS).
Marketing Performance:
• Website enquiries generated.
• Qualified marketing leads.
• Social media engagement.
• Webinar registrations and attendance.
Team Performance:
• Sales team productivity.
• Individual sales performance.
• Staff development and retention.
