Social Media Marketing Specialist

Job summary

We are a professional manufacturer specializing in transformers, electrical components, and hardware products. With high-quality products and strong manufacturing capabilities, we are expanding our global market and looking for a talented Social Media Marketing Specialist to help us generate overseas business opportunities through digital channels.

Min Qualification: Degree Experience Level: Entry level Experience Length: 2 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Nigeria

Job descriptions & requirements

Responsibilities:

• Develop and manage social media marketing strategies on platforms including: TikTok, Facebook, LinkedIn, and other relevant B2B social media platforms

• Create, shoot, edit, and publish engaging short videos to showcase: Our factory, Manufacturing processes, Product features, customer cases, company advantages

• Build brand awareness and attract potential international customers through organic traffic and paid promotion.

• Generate qualified leads from social media platforms and guide potential customers to communicate through WhatsApp.

• Follow up with leads, analyze customer interests, and optimize content strategies to improve conversion rates.

• Research market trends, competitors, and customer needs in the global electrical and hardware industries.

Track social media performance, analyze data, and continuously improve marketing results.
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Requirements:

• Experience in social media marketing, content creation, or digital marketing is preferred.

• Familiar with TikTok, Facebook, and LinkedIn content operations and algorithm trends.

• Strong skills in video shooting, editing, and content planning.

• Ability to create attractive marketing content independently.

• Understanding of overseas B2B marketing and lead generation is a plus.

• Experience with industrial products, electrical products, transformers, hardware, or manufacturing industries is highly preferred.

• Good communication skills and the ability to work independently.

• English communication skills are required.

We Offer:

• Competitive salary based on experience and performance.

• Opportunity to work with an international market team.

• A platform to directly impact global customer acquisition and company growth.

• Performance-based bonuses for successful lead generation and business results.

Ideal Candidate:

• You are not just a content creator, you are a growth-oriented marketer who understands how to turn social media traffic into real business opportunities.

• If you know how to create videos that attract overseas customers and convert online attention into WhatsApp inquiries and sales opportunities, we would love to meet you.