Buyer Growth & Marketing Specialist

Job Summary

The Buyer Growth & Marketing Specialist is responsible for driving customer acquisition, engagement, and retention through digital marketing strategies. The role focuses on campaign execution, content creation, and performance optimization.

Key Responsibilities

• Plan and execute digital marketing campaigns across multiple channels.

• Manage paid advertising campaigns (Meta, Google, TikTok, etc.).

• Create engaging marketing content including videos, graphics, and social media posts.

• Manage social media platforms and content calendars.

• Develop and execute buyer acquisition and retention campaigns.

• Manage email marketing campaigns and customer communications.

• Monitor campaign performance and optimize based on data insights.

• Prepare weekly and monthly marketing performance reports.

Requirements

• Proven experience in digital marketing and campaign management.

• Strong content creation and storytelling skills.

• Proficiency in digital advertising platforms and analytics tools.

• Ability to interpret data and optimize campaign performance.

• Strong organizational and multitasking abilities.

• Creative and results-driven mindset.

Preferred Qualifications

• Experience with Meta Ads Manager and Google Ads.

• Knowledge of CRM and email marketing tools.

• Experience using content creation tools (e.g., Canva, CapCut).

• Background in e-commerce or B2B marketing.

Key Competencies

• Digital Marketing Strategy

• Content Creation

• Data Analysis & Optimization

• Campaign Management

• Creativity & Innovation

Pay: ₦150,000.00 - ₦200,000.00 per month

Work Location: Remote