Salary structure - N300,000 (₦150,000 base + up to ₦150,000 performance bonus)
KEY RESPONSIBILITIES
• Paid Advertising - Manage and optimize paid campaigns across relevant platforms, including:I. Meta Ads — Facebook and Instagram & TikTok AdsII. Google Ads as the business expands & Retargeting campaignsIII. Catalog/product campaigns where applicable
• Sales and Customer Journey AnalysisTrack the full customer journey: - Ad → Click/Message → Lead → Order → Confirmed Order → Dispatched → Delivered → Paid → Returned/CancelledIdentify where customers are dropping off.
• Budget Management: Manage advertising budgets responsibly.The Media Buyer must: Allocate budgets based on performance & Avoid uncontrolled spending Scale winning campaigns gradually & Reduce spend on poor performers* Maintain clear records of daily and weekly ad spend
• Tracking and Analytics: Monitor: CPM & CTR CPC & Cost per lead* Cost per order & Cost per confirmed order* Cost per delivered order & Conversion rate* Delivery rate & Return rate* Revenue & ROAS* Contribution profit after advertising
• Reporting: Submit a daily performance report and a weekly marketing performance report.The report must clearly show: What was spent & What was generated What worked & What failed* What was tested & What will be changed* What the next action is
• CollaborationWork closely with: Founder/CEO & Operations Manager Sales Closers & Social Media Manager* Creative TeamThe Media Buyer must actively communicate customer feedback and advertising insights to the Creative and Sales teams.
REQUIRED SKILLS The ideal candidate must have:I.
Proven Meta
Ads experience &
• Strong understanding of e-commerce advertisingII.
Experience scaling campaigns &
• Strong analytical abilityIII. Understanding of conversion funnels &
• Ability to interpret advertising dataIV. Ability to test creatives systematically &
• Understanding of CAC and ROASV. Ability to work with daily budgets &
• Strong communication skillsVI. High attention to detail &
• Ability to work under performance pressure
EXPERIENCEI. Minimum: 2 years of hands-on paid advertising experience.II. Preferred: Experience managing Nigerian e-commerce campaigns with measurable sales results.III. Candidates must be able to provide evidence of previous campaign performance, case studies, or anonymized account results.
PERFORMANCE STANDARDThe Media Buyer’s performance will be evaluated primarily based on:1. Profitable delivered orders & Cost per delivered order2. Advertising efficiency & Quality of customers generated3. Ability to scale profitably & Speed and quality of testing4. Accuracy of reporting & Collaboration with Sales and Operations TO APPLY: Kindly send your CV/Resume to enquiry.cristogroup@gmail.com
