Senior Sales Development Representative

🚀 Senior Sales Development Representative (SDR) – B2B & BaaS Location: Lagos, Nigeria (with UK / Cross-market coverage)

Job Type: Full-time Reports to: Head of Commercial/Revenue (Interim: Head of Growth)

Function: B2B Payments (Cross-Border, BaaS, FX Corridors) About the Role

Rova is pivoting from consumer banking to pure-play B2B infrastructure, anchored on Banking-as-a-Service (BaaS), cross-border payment corridors, and embedded finance.

This is a foundational commercial hire. As our Senior SDR, you won't just run an existing playbook—you will build it. You will design and stand up the entire outbound sales motion for Rova Business from the ground up: funnel architecture, CRM/tooling, pipeline definitions, and reporting cadences, before scaling it into a repeatable team process. Key Responsibilities

1.

Sales

Infrastructure & Process (Builder Mandate)

Funnel Design: Design and implement the full B2B sales funnel from first touch to SQL handoff (stages, entry/exit criteria, and "qualified" definitions).

CRM Ownership: Select, configure, and own the CRM (e.g., HubSpot, Salesforce, Pipedrive)—including pipeline stages, custom fields for BaaS/cross-border deal attributes, automation, and reporting dashboards.

Tooling Stack: Stand up and integrate prospecting tooling (e.g., Apollo.io, LinkedIn Sales Navigator, ZoomInfo) with the CRM for enrichment and sequencing.

ICP & Lead Scoring: Build separate Ideal Customer Profile (ICP) and lead scoring frameworks for Cross-border / FX corridor clients and BaaS / embedded finance partners

Playbook Creation: Create and maintain outbound cadences, call scripts, objection handling, and email/LinkedIn sequences tailored to fintechs, PSPs, remittance companies, and enterprises needing embedded banking.

Handoffs: Establish SLAs and feedback loops with Account Executives / Business Development leads.

2.

Pipeline

Generation

Prospect and generate qualified pipeline across two core tracks:

Cross-Border Track: Remittance companies, PSPs, global payroll platforms, and marketplaces needing NGN payout/collection rails.

BaaS Track: Fintechs, neobanks, and enterprises needing licensed banking infrastructure (accounts, cards, wallets) in Nigeria/UK.

Top-of-Funnel Ownership: Own outbound volume, meetings booked, and monthly SQL targets.

Account Mapping: Research and map target accounts, buying committees, and key decision-makers (Treasury, Payments Ops, CFO/Finance, Compliance).

• Reporting & Forecasting

Maintain real-time CRM data hygiene and produce weekly funnel/conversion reports.

Track cohort conversions (touch → meeting → SQL → opportunity) and flag pipeline drop-off points.

Feed pipeline forecasts directly into Rova Business’s commercial planning and board reporting cadence.

• Cross-Functional Collaboration

Product & Compliance: Translate licensing and corridor capabilities (e.g., PSSP status, MSB registrations) into accurate, compliant outbound messaging.

Marketing: Partner on content, case studies, and campaign-sourced lead follow-up.

What You

Need to Succeed (Must Haves)

Experience: 4–7 years in B2B SDR/BDR roles, with at least 2 years directly in fintech, payments, or banking infrastructure sales.

Builder Track Record (Must-Have): Demonstrated experience building (not just executing) a B2B sales process from scratch—funnel design, CRM setup, and tooling selection.

Domain Knowledge: Working knowledge of cross-border payments, FX corridors, or BaaS/embedded finance commercial models.

CRM Administration: Hands-on experience configuring and administering CRMs (HubSpot, Salesforce, or similar) as an admin/builder, not just an end-user.

Outbound Mastery: Strong cold outreach, sequencing, and discovery qualification frameworks (e.g., MEDDIC, BANT).

Mindset: Self-directed, high-ownership builder comfortable operating with ambiguity in an early-stage B2B motion where no playbook currently exists.

Communication: Exceptional written and verbal communication tailored to enterprise and fintech executives.

What Success Looks

Like at 6 Months

At the 6-month mark, you will have established a live, fully adopted CRM and funnel, documented high-converting playbooks, and created a predictable weekly pipeline engine. With clear conversion data in place, you will be in a prime position to scale the team by hiring SDR #2 or stepping into a Sales Development Team Lead role. How to Apply

If you are a builder who thrives at the intersection of B2B fintech, infrastructure, and commercial execution, kindly send your CV and Cover letter to recruitment@getrova.com on or before 5th August 2026