Marketing Assistant (Social & Content)

Job Title: Marketing Assistant (Social & Content)
Job Reference: BMC/BH/MASC/001
Location: Lekki, Lagos, Nigeria
Work Mode: Full Time (Hybrid)

Job Summary

We are seeking a creative, resourceful, and highly motivated Marketing Assistant (Social & Content) to support the planning, creation, and execution of Our client’s social media and content across digital platforms.

The Marketing Assistant will work closely with the Social & Content Executive to contribute to content planning, produce engaging photo and video content, support day-to-day social media operations, and help bring integrated marketing campaigns to life. This is a hands-on role for someone who enjoys creating content, understands social media culture, stays ahead of trends, and is eager to develop professionally within a fast-paced beauty retail environment.

Key Responsibilities

● Support the development of monthly content calendars, campaign plans, and social media content ideas in collaboration with the Social & Content Executive.

● Research emerging social trends, cultural moments, beauty conversations, creators, and platform updates to identify relevant opportunities for content.

● Generate creative concepts, captions, hooks, storytelling ideas, and content formats that can increase audience engagement and brand visibility.

● Capture high-quality photo and video content for social media, product launches, retail experiences, campaigns, and events using a smartphone or camera.

● Shoot and edit engaging short-form videos, reels, carousels, graphics, and other platform-first content using tools such as CapCut, Canva, and Adobe Creative Suite.

● Support in-house content shoots, including product preparation, styling, set-up, content capture, and basic creative direction.

● Create and adapt content for Instagram, TikTok, X, LinkedIn, YouTube, and other relevant digital platforms in line with approved brand direction.

● Schedule and publish approved content while ensuring accuracy, consistency, appropriate formatting, and adherence to the content calendar.

● Monitor comments, direct messages, and community conversations, responding appropriately in line with the brand's tone of voice and escalating sensitive issues when necessary.

● Support live social media coverage during product launches, events, activations, and other brand moments.

● Coordinate content assets, creator deliverables, production timelines, and campaign requirements to ensure timely execution.

● Work closely with designers, photographers, videographers, creators, and marketing team members to deliver high-quality content.

● Maintain organized content libraries, creative assets, production resources, and content trackers for easy access and reuse.

● Support the preparation of weekly and monthly social media performance reports and track key content and publishing metrics.

● Monitor content performance, competitor activity, platform trends, and audience behaviour, sharing observations and ideas that can improve future content.

● Other responsibilities as assigned by management.

Qualifications and Professional Experience

● Bachelor's degree or HND in Marketing, Mass Communication, Communications, Public Relations, Advertising, Digital Marketing, or any other related course.

● 1–2 years' relevant experience in social media, content creation, digital marketing, marketing support, or a similar role. Strong candidates with compelling portfolios and practical content experience may also be considered.

● Demonstrable experience creating, shooting, and editing social media content.

● Experience managing or contributing to social media platforms such as Instagram, TikTok, X, LinkedIn, and YouTube.

● Experience within the beauty, fashion, lifestyle, retail, FMCG, or consumer space will be an added advantage.

Core Skills and Functional Competencies

● Strong passion for social media, digital culture, content creation, and consumer trends.

● Creative, resourceful, proactive, and eager to learn, with the confidence to bring fresh ideas to the table.

● Strong ability to capture engaging photo and video content using a smartphone or camera.

● Good editing skills using CapCut, Canva, Adobe Creative Suite, or similar creative tools.

● Strong understanding of Instagram, TikTok, X, LinkedIn, YouTube, and other relevant social platforms.

● Good storytelling, copywriting, caption-writing, and communication skills.

● Strong understanding of social media trends and the ability to identify content opportunities quickly.

● Excellent attention to detail and ability to maintain brand consistency across content.

● Strong organizational and time-management skills, with the ability to manage multiple content tasks and deadlines.

● Ability to work comfortably in a hands-on environment involving content shoots, events, launches, and retail activations.

● Good understanding of basic social media analytics and willingness to use performance insights to improve content.

● Strong teamwork and interpersonal skills, with the ability to collaborate effectively with creative and marketing teams.

● Comfortable receiving feedback, taking initiative, and continuously improving creative output.

● Ability to work independently when required while remaining aligned with the direction of the Social & Content Executive.

● Strong interest in beauty, lifestyle, fashion, and consumer trends is an advantage.

General Conditions

● Remuneration: Competitive and commensurate with experience.

Work Location: In person