Content Marketing & Creative Specialist

About Elnova Group

Elnova Group is a growing group of consumer-focused businesses operating across beauty, wellness, lifestyle, and other sectors.

We are looking for a highly creative, strategic, and hands-on Content Marketing & Creative Specialist to join the Elnova Group team. The successful candidate will work across the Group's portfolio of companies, developing and executing content that builds brand awareness, engages audiences, and supports business growth.

The role will initially focus primarily on Poise, The Hair Care, and BodiForm, with responsibility gradually expanding to other Elnova Group companies as their content and marketing needs develop.

About the Role

This is a hands-on content and marketing role for someone who can take an idea from concept to execution.

You will be responsible for developing content strategies and campaigns, creating and designing content, managing social media content, and using performance insights to improve future marketing activities.

We are looking for someone who can combine creative thinking with strong execution. You should be comfortable developing a content idea, creating the visual concept, filming and editing a Reel, designing supporting graphics, writing the copy, publishing the content, and analysing its performance.

You will work closely with the relevant teams and leadership across Elnova Group to ensure that each brand maintains a strong, distinctive, and consistent presence across its digital channels.

Key Responsibilities

Content Strategy & Marketing
• Develop and execute content marketing strategies for Elnova Group brands.
• Create and manage monthly and weekly content calendars.
• Develop content pillars, campaign concepts, creative themes, and storytelling approaches for each brand.
• Translate business and marketing objectives into effective content strategies.
• Identify opportunities to use content to increase brand awareness, engagement, enquiries, bookings, sales, and customer retention.
• Research relevant industry, cultural, social media, and consumer trends and identify opportunities for the brands.
• Gradually develop and manage content strategies for additional Elnova Group companies as required.

Content Creation & Production
• Conceptualise, plan, shoot, and produce engaging content for Instagram, TikTok, and other relevant platforms.
• Create and edit short-form video content, including Reels, TikToks, Stories, promotional videos, educational content, and behind-the-scenes content.
• Capture high-quality photography and video content across the brands.
• Develop creative concepts for campaigns, launches, promotions, events, collaborations, and other marketing initiatives.
• Organise and maintain a library of brand photography, video, graphics, and other creative assets.
• Coordinate with external photographers, videographers, influencers, creators, and other creative partners where required.

Graphic Design & Creative
• Design social media graphics, carousels, promotional materials, campaign assets, announcements, and other digital marketing materials.
• Develop visually compelling creative that aligns with each brand's identity and target audience.
• Maintain consistency in each brand's visual identity, aesthetic, and presentation.
• Adapt creative concepts across different formats and platforms.
• Contribute to the development and refinement of brand visual guidelines where required.

Copywriting & Brand Voice
• Write engaging captions, campaign copy, promotional messaging, educational content, and other marketing materials.
• Develop messaging that clearly communicates each brand's positioning, services, products, and value proposition.
• Maintain the appropriate tone of voice for each Elnova Group brand.
• Ensure all written content is clear, engaging, accurate, and aligned with brand standards.

Social Media & Community
• Manage the content publishing schedule across relevant social media platforms.
• Schedule and publish content consistently.
• Manage Instagram Stories and other real-time content opportunities.
• Monitor comments, mentions, tags, and relevant conversations.
• Support community engagement and help build strong digital communities around each brand.
• Identify opportunities for collaborations with relevant creators, influencers, brands, and communities.

Campaigns & Brand Activations
• Develop and execute content campaigns for launches, new products or services, memberships, events, promotions, collaborations, and other initiatives.
• Create campaign concepts, timelines, content requirements, and supporting creative assets.
• Work with Operations and other relevant teams to coordinate content requirements and ensure campaigns are executed effectively.
• Support brand activations, events, shoots, and other marketing initiatives as required.

Analytics & Performance
• Monitor content and social media performance using relevant analytics tools.
• Track key metrics including reach, engagement, audience growth, enquiries, traffic, and campaign performance.
• Identify patterns and insights from performance data.
• Use performance insights to improve content strategy and future campaigns.
• Prepare regular content and social media performance reports with recommendations.

Immediate Brand Focus

The successful candidate's initial focus will be on:

1. Poise - our premium Pilates and wellness studio.

2. The Hair Care -our hair-care brand.

3. BodiForm - a wellness and body-care brand focused on weight management, skin and beauty, stamina, stress management, resilience, and the optimisation of overall body and mind wellness.

As the Elnova Group's marketing and content needs expand, the successful candidate will gradually take on content responsibilities for additional companies and brands within the Group.

Requirements
• Proven experience in content marketing, digital marketing, social media, creative production, or a related field.
• Strong portfolio demonstrating content creation, graphic design, video, and/or digital marketing work.
• Strong graphic design skills and a good eye for aesthetics, composition, typography, and visual storytelling.
• Strong video filming and editing skills, particularly for short-form social media content.
• Excellent copywriting and storytelling skills.
• Strong understanding of Instagram, TikTok, and other relevant digital platforms.
• Ability to develop creative concepts independently and execute them from start to finish.
• Strong understanding of branding, social media trends, and digital marketing.
• Commercial awareness and an understanding of how content contributes to business growth.
• Strong organisational skills and ability to manage multiple brands, projects, and deadlines.
• Ability to work independently while collaborating effectively with different teams.
• Strong attention to detail and a high standard of visual and written work.
• Comfortable working in a fast-paced, hands-on environment.
• Proficiency in relevant creative and design tools such as Canva, Adobe Creative Suite, CapCut, or equivalent platforms.
• Experience using social media analytics and reporting tools.

Nice to Have
• Experience working with beauty, wellness, fitness, fashion, lifestyle, hospitality, or other consumer-facing brands.
• Experience managing multiple brands or social media accounts.
• Experience with photography and content production.
• Experience developing and executing paid or organic social media campaigns.

What We're Looking For

We're looking for someone who is creative, proactive, commercially aware, and hands-on.

You should be able to look at a brand and identify what it needs to say, how it should say it, and how that idea can be turned into content that people actually want to see.

You should not need to be told what to post every day. We want someone who can identify opportunities, develop ideas, execute them to a high standard, and use the results to make the next piece of content better.

Most importantly, you should have a strong understanding of the difference between creating content and creating content that achieves a purpose.

Application Requirements

Candidates should submit their CV through Indeed and, after completing the Indeed application, send the following to ea@elnovagroup.com:
• A portfolio or samples of content they have personally created.
• Examples of social media pages or accounts they have managed, including links where available.
• Examples of graphic designs, videos, Reels, campaigns, or other creative work they have produced.
• Examples of copy they have written, including captions, campaign copy, articles, or other relevant marketing content .
• Any other evidence demonstrating their experience and ability to execute the responsibilities outlined above.

Please include your full name and “Content Marketing & Creative Specialist Application” as the subject of your email.

Pay: ₦320,000.00 - ₦350,000.00 per month

Application Question(s):
• 1. How many years of professional experience do you have in content marketing, social media, digital marketing, or a related creative role?
• 2. Please provide links to any social media pages or accounts you currently manage or have previously managed. Briefly state your role in managing each page.
• 3. If you were asked to create content for a premium Pilates and wellness brand, what type of content would you prioritise and why?
• 4. Please note that submission of your CV and relevant portfolio/work samples to ea@elnovagroup.com is a requirement for your application to be considered. You are required to submit these materials immediately after completing this Indeed application.

Kindly confirm that you have read and understood the job description and the requirements for submitting your application materials.

Work Location: In person